Small But Mighty Agency: How to Grow Your Agency
If you want to grow an agency to seven figures and beyond without working more hours in your business, tune in.
I know your time is valuable, so I keep it practical and help you work smarter, not harder, in every episode.
I'm your host, Audrey Joy Kwan. I know what it takes to build an agency—including supporting an agency owner in selling and exiting, and consulting for 200-person agencies—because I've done it.
My team and I have coached and consulted with over 150 agency owners and have been behind the scenes of multiple seven-figure agencies.
All this to say, join us on the Small But Mighty Agency podcast to grow an agency with real-world experience and practical tips that help you to work less and earn more while leading with integrity.
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Small But Mighty Agency: How to Grow Your Agency
Inside a Niched Agency's Sales System
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Most agency owners have felt the sting of being ghosted after a great sales call, the kind where the conversation goes well, real interest seems to be there, a proposal goes out, and then nothing comes back.
It happens often enough that it gets treated as simply the cost of doing business, something you absorb by giving your best thinking away for free and hoping enough of it converts into paying work.
What that approach quietly costs, though, is time: hours that could have gone into your actual clients, your actual offer, or just having an evening back.
Daniela found her way to a different approach, but not by design. Like a lot of agency owners, she learned it the hard way, through the overwhelm of free consultations before building a sales process that leads not just to a signed client but to a 12-month retainer, and that process is what she unpacks in this episode of the Small But Mighty Agency podcast.
Daniela Furtado is the founder of Findable Digital Marketing, an agency that works exclusively with design and construction firms, though it took her years to arrive at that focus.
For a long stretch early on, she ran her business across two completely unrelated industries at once, and it wasn’t until she finally chose which one to build around that everything else, including the sales system she still uses today, became possible.
That system starts with an $800 consultation, an offer that both saves Daniela time and primes prospects for the retainer conversation that follows. She walks through the details in the episode, along with how she pitches a 12-month commitment in a way that rarely comes down to the number twelve at all.
It took Daniela two years to build this system. The episode covers what she learned in that time, so you do not have to spend two years finding out for yourself.
Show Notes:
-Findable Digital Marketing Website: findabledigitalmarketing.com
-Instagram: findabledigitalmarketing
-Daniela's LinkedIn: linkedin.com/in/daniela-pimentel-furtado
Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep157
Podcast Edits by Lindsay Curtis