If you are a business that sells a product or service that someone else produces or you create a product or service that other businesses sell on your behalf - than you SHOULD know all the ins and outs of co-op advertising.
In this episode I highlight the benefits of co-op advertising from both sides of the business relationship. Each side is served mutually to great benefit when a co-op campaign is done right! Save half your advertising spend or double your exposure at the same rate!
For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.