Are you struggling to get media coverage to promote your books and grow your author platform? When you do get the coverage, are you frustrated by media interviews that don't generate the traction you want?  

We've brought in internationally recognized,  award winning public relations expert  Tracy Lamourie  to help you crack the media code and establish yourself as a thought leader in your field. 

In this podcast, you'll discover:

• How to prepare for and maximize every interview opportunity, from written to broadcast 
• Powerful techniques to control the narrative and redirect lines of questioning in any media situation     
• Strategies for leveraging your online presence and expertise to attract top media outlets   
•  And much more to stand out as an authority, build a high-impact author platform and generate the publicity that transforms your writing career.

Tune in now to learn from an expert public relations pro and crack the code to publicity that elevates your writing career.    

The key moments in this episode are:
 00:00:00 - Introduction
 00:01:20 - Tracy Lamourie's Background
 00:03:36 - Difference Between Publicity and PR 
 00:07:41 - The Role of a Publicist 
 00:10:49 - Control in Publicity and PR 
 00:12:57 - Getting Started with Written Interviews 
 00:14:01 - Understanding Media Needs and Goals 
 00:15:25 - Leveraging Your Expertise for Publicity
 00:18:09 - Managing Messages During Interviews
 00:23:46 - Return on Investment (ROI) and Publicity 
 00:25:06 - The Importance of Online Presence
 00:26:06 - Elevating Thought Leadership 
 00:26:46 - The Impact of Media Coverage 
 00:28:31 - Finding the Right Clients 
 00:29:35 - Elevate and Celebrate 
 
 Recommendations:

• Visit Tracy Lamourie's website to learn more about her PR and publicity services for authors. (https://www.lamouriemedia.com/)  
•  Share this episode with other authors who may be interested in learning more about PR and publicity for their books.  

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