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JB SamSon: Why Authentic Music Matters More Than Clout

THG sits down with Columbia-based artist JB SamSon to talk authenticity, faith, family, and the grind of building an independent music brand rooted in positivity. JB SamSon is a rapper, singer-songwriter, multi-instrumentalist, and Freethinkers Radio personality whose sound blends R&B, hip-hop, rock, and gospel. From home studio creation to launching BttrFly Effect Apparel, this episode dives into creativity, city culture, AI’s limits, and the real cost of staying true as an artist. Don’t miss this inspiring conversation.

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