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Kickoff Sessions
Weekly podcast episodes with the sharpest minds in the world to help you live a richer & more fulfilling life.
Previous guests include Luke Belmar, Justin Waller, Sahil Bloom, Gad Saad, Peter Schiff, Stirling Cooper, Jack Hopkins, Sadia Khan, Matt Gray, Daniel Priestley, Richard Cooper, Justin Welsh, Arlin Moore and more.
Kickoff Sessions
#291 Taki Moore - How to Build a $1M Coaching Business Without Sales Calls or Funnels
Watch This NEXT: https://www.youtube.com/watch?v=HlK2P76_ZZs
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Do you really need sales calls to grow a 7-figure coaching business?
In my latest episode with Taki Moore, we challenge the traditional model.
He’s built a $37M coaching business without relying on sales calls, complex funnels, or endless nurture.
Instead, he focuses on:
- Marketing that builds desire before you pitch
- Offers that close silently using a simple Google Doc
- Systems that prioritize leverage, not burnout
- Building “brandwidth” so people are ready to buy before you speak
This isn’t about being anti-sales call.
It’s about asking a better question:
What if your marketing was strong enough that you didn’t need one?
(00:00) Why Taki Fired His Sales Team
(04:33) What Buyers Actually Want
(08:28) How to Sell Without Calls or Chat
(11:32) The End of Sales Funnels
(13:54) The Biggest Problem in Sales
(17:35) The Power of “Brandwidth”
(21:04) Turning Content Into Buyers
(24:38) Escaping Offer Procrastination
(31:46) How Taki Delivers Client Results
(35:14) How Taki Moore Leverages AI
(38:55) Solving the Right Problems
(41:31) The “Big Easy” Framework
(44:06) Why Physical Tools Still Matter
(45:20) Events That Drive Retention, Ascension, and LTV
(50:28) Designing Engaging Events
(55:07) Adapting Events to Match Client Stages and Energy
(58:26) The Sensei Session Model
(59:39) Creating Emotional Anchors
Even before we killed the sales calls altogether, we used to have a sales team of nine and now there's zero people. If you only sell the way that your prospects are used to buying like, there's an advantage in that for sure, but in the end you want to build a business that's right for you, not the business that's right for somebody else. Often things don't go wrong on the sales call. They go wrong with how the sales call was set up in the first place. We've been talking about calls and chat. There's definitely an option three, which is Are sales calls dead in 2025?
Speaker 2:Well, taki Moore thinks so, and he's got the receipts. After firing his entire sales team, taki replaced phone calls with Google Docs and built a 37 million coaching empire using a completely different playbook. In this episode, we break down how he sells high-ticket programs with zero calls, why marketing, not sales, is a real growth engine, and how his magic model has helped hundreds of coaches scale without funnels, burnout or complexity. If you want to build a coaching business that prints cash without chasing leads or living in your DMs, this episode is for you. Where I want to start is what was the real driver or what was the indicator that you could move from sales calls to sell by chat?
Speaker 1:A couple of things. So even before we killed the sales calls altogether, we used to have a sales team of nine and now there's zero people. But way before that, like 10 years ago, way before that, 15 years ago, way before that 10 years ago, way before that, 15 years ago, way before that, we were using chat. I'd seen a friend of mine like very few of these ideas are like brand new, they're like collected. I like this from here and I like that from here and if I combine them like this, it turns into a thing. Uh, so a guy I knew way back when I first got started was a dude called Ari Galper who put live chat software on his website and his team would just sit there and like have conversations with people. And I kind of got to see that this ping pong backwards and forwards could get someone who was like on the fence to like add to cart and buy a thing. So I'd seen that. And then many years ago, I saw Dean Jackson talk about email dialogue. He was doing this thing with real estate agents and he showed me a conversation thread backwards and forwards by email with someone who was thinking about buying a house, and it was over a few weeks. But it was like, hey, you're still thinking about buying a house in a certain location, yeah, and they just went and right through to visit the house and pay the money. And I was like this is incredible. And so I did it on email way before I did it on Messenger, and then Instagram, so that's where the thing came. So, sell by Chat we've been doing it for a long ass time. The mistake I made was I had this belief that you could only sell something by chat if it was less than two thousand dollars. It's like one of those bullshit rules that we make up in our head. That sounds, you know, sounds right, because I hadn't seen it done. And then one of our clients had, uh, two products, a cheap thing and an expensive thing, and the cheap thing was sold by vas on chat and the. And if there was leads for the big thing, they'd, like you know, book an appointment with the sales team for the big thing. And the sales guys got really upset because the chat guys kept selling the 36 000 big thing by chat and skipping them. It's like, holy crap, I didn't know that wasn't even so. That just like shifted my idea about what was possible. And then I just had this. You know heaviness about how to sales team and they were self-managing, but I just felt like they worked really, really hard for the results that we were getting or not getting.
Speaker 1:And I think about the way I buy, like you're the content guy, like I discover, discover something, or that the for me page find something for me, and and I that's interesting I go down the rabbit hole and then I'm just looking for like there's got to be something I can purchase here and most people on their website or on their website will just have like the, the entry level thing and and the gateway to get to the big thing is a call. And there's been a couple of times just in the last year where I've seen the cheap thing but found a way to get the founder's phone number or email or WhatsApp and just go hey, I see this thing, but I want the best thing you've got. How do I buy that? Or you can't? Well, I have to, and so just realizing that you don't have to, it doesn't have to be sales calls, it doesn't have to be sales calls and it doesn't have to be the traditional funnel. We can go straight. The best people just want the best thing, and they're mostly interested in speed.
Speaker 2:It's so interesting to observe, right, because if you're adding into friction, that's almost getting people to turn off from you completely, if you truly just want the thing. And I'm reminding you of a software that I was getting for a company recently, but two, three months ago, and I'd used a free version or like the $49 version and it was great. It was fantastic and I really enjoyed it and the UI was great and I wanted to buy the enterprise software. Just enterprise just means anyone more than four people, and I was, for the most part, ready to do it, but I had to book a call. And I was like, oh, and I was, for the most part, ready to do it, but I had to book a call. And I was like, oh, fuck sake.
Speaker 2:And then I hopped on a call and there was a 19 year old closer in Canggu and this guy was like trying to like basically tell me that like I was like a bad person if I wasn't doing it, like he was kind of putting me in a position that I was like a bad person and the software was actually 10k it was 10k for the year and I just I always think about it. If I didn't go through that process, I would have bought it. Of course. Yeah, they unsold you. Yes, exactly.
Speaker 2:But then sometimes I think then in like the opposite lens being like if I looked at it and it was 10k and it was a shown to me, would I you know shit, my pants lose my mind, to quote Anton Creole and then just say I'm not going to do anything. So how do you kind of find like that balance right, because there's some people that are like, oh, I only talk to someone like you know chat, you know a chat bot. People are like I just need the live agent. But then there's some people like you and me that are like I just want to see the buy button. So how do you think about that problem? Just want to take one quick break to ask you one question have you been enjoying these episodes have? I'd really appreciate if you subscribe to the channel so that more people can see these episodes and be influenced to build an online business this year thank you.
Speaker 1:So I think we make two big mistakes. Uh, you know, as I'm going to say, coaches, that's my world. But most people either go they assume it yeah, we assume everyone's hot and we like hard, close or we assume everyone's not and we like nurture and we go softly, softly, softly. And the mistake is that. You know, the mistake is that everyone's this or everyone's that. The truth is that there's a whole spectrum. So I think, at very minimum, we should put a fast mode option for the people who are ready right now and like give the people who are ready right now a chance to do what they actually want. And all of the steps in your funnel are just frictions, friction points which the way? And then you've got the. You know they're the now buyers, and then you've got the later buyers. And the later buyers do need, you know, more education, more reassurance, more whatever, or a different style of sales process. But let's not let the belief that everyone's not ready slow the people who are ready and would have bought it yesterday if they could.
Speaker 2:So, if you think about it, if take a step back for that as well. So in the coaching space, it means it's very logical, right? It's like, okay, I've seen Paki, I know you talk about XYZ. There's an attraction piece, there's this piece. We have a mini conversation. Do you think this expands to nearly all industries and all platforms? You talked about it. You talked about email, right, and it's funny because for our sponsorships you'll find it's interesting we sell sponsorships on behalf of podcasts and we've actually done $200,000 in a transaction. That was actually true email.
Speaker 2:Now, beforehand there was some pre-faming and everything right, but email in that regard works well. And then when some people come into our ecosystem, they're like is that all on email? I'm like, yes, so I like to kind of how do you think about that? Because one thing that I was working on one of our clients during the week was I'd love to get your opinion on this is buying consumption and buying patterns of people. Let me give you an example. One of our clients has a luxury real estate SEO business agency based in America. Luxury real estate agents are, for the most part, they click on a website and then they see a book, a call funnel, and they're so used to dialing that they want to dial. So this guy books a shit ton of calls off his VSL and then he's kind of suggesting like, oh okay, that's there. Can I also do sell by chat on LinkedIn? How would you think about that problem? Right, because, like, let's say, buying consumption of the user.
Speaker 1:Yeah. So the first thing I want to say is that we've been talking about calls and chat and there's an option, I'm sure there's like an option seven, but there's definitely an option three, which is neither, which is like us right now. There's like there's no calls, there's nobody. I can't do calls because I don't have a sales team. I'm very happy about it. I can't do chat because I don't have a sales team very happy about it. And so now it's just like media to a vsl and an offer and that's like the dream because it's like fully hands-off. Um. So for your seo person is that I understood the context, but is the question can they do chat on linkedin or is the question something else?
Speaker 2:the question is kind of how do you approach people's regular buying consumptions? Like if people are buying a very expensive like seo service and they're used to getting people on a call and they're used to that buying consumption, that buying pattern, how would you, how would you break that? How do you overcome that to your prospect who's like, oh, I'm ready to go, but let's hop on a call and you're like, no, no, I don't do that. How do you approach that?
Speaker 1:Yeah, so sometimes we'll get a. Hey, can we jump on a call? And the short answer is no, obviously we're nice about it. I think that this is maybe counterintuitive, but if you only sell the way that your prospects are used to buying, like, there's an advantage in that for sure. But in the end you want to build a business that's right for you, not the business that's right for somebody else, and so I think there's I'm sure you've had interactions with businesses that have weird rules, but you kind of respect that about them.
Speaker 1:But there's this Italian restaurant we used to go to called Bar Italia in Sydney and there's like no credit cards, no decaf, no split orders. It's just like you go there and there are all the Italian guys and that's how it runs, and you're like well, this is just the rules here, and I fucking love that. I think like there's not enough businesses to have these are the rules here. And so when we made the, you know we've had a few evolutions and now I don't need to convince people why they don't need a call, but I think you can use it as an advantage, which is you don't even need to. You know you don't need a Scammies house call, you can just click and read all the details and if it's for you, off you go, and if it's not, you'll know in 12 seconds.
Speaker 2:It's an advantage and I think what's interesting again this is what I've learned from James is the market has adapted towards like understanding what coaching is. You know they understand that there's a coaching process. They understand there's a school community. They understand that there's training material. So people from your one of your reels, you know people know what a trap is right when a when a call, a free call, is disguised as a discovery nobody thinks it's really a free coaching session anymore.
Speaker 2:Maybe in the old, maybe in 1952, but not anymore so how do you think the market has adjusted market levels of awareness of coaching so that they've seen the sophistication of funnels and processes and tripwires and so on? What have you observed quite recently?
Speaker 1:Well, I think number one, unless they're brand, brand, brand new into it. We're in a market that's very sophisticated and one of the advantages is, a not doing what everyone else does and b kind of poking fun at the traditional way. Oh, this is this page, is my tripwire? This is where I'm going to get you to spend three dollars to get something useful so I can invite you to do something else later, like that's professionally honest um. Best marketing movie of all time is called crazy people. I think it's peter cook or dudley moore. It's freaking old, but the um.
Speaker 1:There's this guy who writes advertisements for a living mostly billboards and newspaper and print stuff and he just gets sick of lying to people and so he writes it. Finally he's asked ready. He writes like a bunch of like super honest campaigns. Like there's an ad for volvos and it's like buy boxy, uh, buy volvos. They're boxy but they're good. And and like it's just buy Volvos they're boxy but they're good. And like it's just honest, right One for cigarettes. It's like shouldn't something that might give you cancer actually deliver real flavor? Amalfi, super Thins, pulmonary cancer, perhaps, flavor for sure.
Speaker 1:There's something that's magic about being open and honest and real with people that it's so refreshingly direct of bullshit that I think people just resonate with. And I think when you're in a sophisticated market, either you've got to get cleverer and cleverer and cleverer and cleverer, or you just go the exact opposite direction. You and I were chatting before we started recording about Rory Sutherland. You do the exact opposite and you just explain to people in plain English, like I'm not going to insult your intelligence, I'm not going to make you jump through some seven-step funnel or da-da-da-da. You're going to tell you how it is and if it's for you, you do it. And people are like oh, that feels amazing. And then guess what?
Speaker 2:They're more likely to say yes, because you're the dude who's been honest. I wanted to pull up the example of did you see the watch that was on a bill watch and it says know the time without seeing, you have 1,249 unanswered emails. It's just like it cuts through the noise. I think that's where, like you know, the best coaches, the best entrepreneurs, they kind of rise through the top because they're able to find that unique angle and unique mechanism as a result from there. One thing that I really love about your work as well you mentioned around like sales calls or no, I say sales calls. Sales problems are often marketing problems and looking at, like the navajo quote, um, and I saw dan henry talk about this too as well um, why is that?
Speaker 1:well, almost every problem can be solved, um with like emergency trauma surgery right now. Or you could go upstream a little bit and figure out what went wrong in the first place. And so this is the difference between like trying to reframe a problem that's happened and just trying to pre-frame it early. You can like one of those little eye droppers. One drop of pre-frame is worth, you know, a massive like tub of reframe. And so often things don't go wrong on the sales call, they go wrong with how the sales call was set up in the first place. And so Cialdini wrote a book called Persuasion. It's like persuasion, it's what do we do?
Speaker 1:Before I got great at marketing because I was shit scared of selling, like just terrified of it. I had probably a bunch of money hangups. I was certainly terrified of asking for money. I was scared of rejection. And I was like when I first got started I was like if I can get good at marketing, then sales will be easy. It may be even unnecessary. I'm not scared of selling right now, I'm very happy to do it. But I just know that if you get the marketing piece right, the sales is easy.
Speaker 1:And so there's a lot of people like talking about selling by docs right now and it's fantastic. We love our offer in the doc. It's fantastic, and the person I know who sells the most by doc has the worst doc I think I've ever seen in my life. But why does it work? Well, it works because the dudes built an incredible brand, and I don't mean a logo, I mean an incredible following, super consistent, amazing content, a huge following. And so the offer doesn't have to be good, because people already know that I get to work with this guy and it's going to be amazing, and so the problem is almost always upstream.
Speaker 2:That's amazing. So let's look at that from a positioning perspective, right? So the marketing has to be dialed in. Let's use our friends Owen and Leah's example. If they're helping barbers book more calls and increase their revenue and decrease their costs in their barbershop, so they're running a barbershop, a brick and mortar store the positioning of that how would you take that example so that they can pre-sell people and then ensure that every type of conversation or eyeballs on their offer doc is aligned to is hard. Yeah, exactly yeah.
Speaker 1:So part of it is about where this fits in process. So if you just go if marketing's job, if there's a spectrum, but from like one to ten, in terms of how likely somebody is to sign up and give you money, like you know, these guys are cold, these guys are warm, these guys are hot. Um, if marketing, if we try to sell when someone's a one, two or three, it's going to be hard work and it's going to and it's going to feel like you're pushing and they'll push back and we triggered that. So it almost doesn't matter what the. I think it's less about what their messaging is, although it's important. I just think it's about the number of minutes of you that they consume before they are on that sales mechanism.
Speaker 1:So I had this client called Sharan, super good guy in the real estate space, and he got his head of marketing to like review all of the stats of all the people who bought a course, a coaching program, a product in the last two years. So I go okay, let's see if we can figure out what the commonalities are so we can do more of that. And so dude goes away, does all the research. And it's not the demographics, it's not the ads, it's not the funnels. They're all like there's nothing there that stands out as like that's the thing. So the only thing I can see that they've all got in common is every single one of the people who bought consumed at least 47 minutes of our stuff. So that's interesting. And some of them consumed it in a day, like found you and binged, and some of them was like weeks or months or years. So it's like okay, well, let's see if that's a thing. And so they split test. You have the same lead magnet, same ad, same everything. They split test.
Speaker 1:So group A, group B. Group A goes through the exact same funnel as they always have. You know the normal like new lead sequence thing. And group B they just took a bunch of their existing assets. So some short form bids, some long form bids, some email, some podcast episodes compressed into like this 30 day window.
Speaker 1:They weren't super strategic about it, but the whole goal was like how do we get everyone on the list to consume 47 minutes of our stuff quickly? And if we could speed it up, can we increase the buyers? It's like simple test, really fun. So they ran this thing for 30 days and at the end of 30 days, group B bought twice as often as group A and the conversion rate on sales calls was 40% higher. And the only metric they changed was time on brand. I used to think that it was about how long someone's on your list. That's not. Time on your list is just a proxy for how much time do they spend on your brand. We call it brand width. It's just the number of minutes someone spends in your world, and so I think, if I'm Lee or I'm anyone else, the core goal is how do I get people immersed into my world? Binging, because if they binge, they'll buy.
Speaker 2:It's funny, can you walk me true to 47 minutes?
Speaker 1:versus the seven hour principle. Where did you land on 47 minutes? I think they're both arbitrary numbers?
Speaker 1:I don't think everyone just made it up. No well, google did research and for them it was seven hours across, 11 touch points and four whatever it was channels, and in sharon's number was 47 the the fact that there's not a number, that's the number. The idea of both of those is completely correct. For Sharan it was 47 minutes, but maybe Sharan's just better at whoever the average that Google was researching. I don't know, but this fundamentally shifted the way that we've been thinking about marketing and selling.
Speaker 1:The old us, a year or so ago, looked like this If you think about sales and marketing, we were like salespeople working really, really hard. You're having to, like you know, squeeze every drop of juice out of every lead and like work every deal and do all the follow-ups and all that stuff. Why? Well, because the marketing wasn't doing its job, and so if that was let's just make a little line here If that was us, then you know, we know that the better the marketing is, the less sales you have to do. And so now we've gone like we're all the way down here where there's marketing is crushing right now. We've been closed for the last three weeks like door's shut. Somehow 12 people bought a $30,000 program and I don't even know where they found the link. Because marketing's dude, it's mental Marketing's. Because marketing's working Sales, it's mental Marketing's because marketing's working sales is like when marketing is good. Sales is easy, sometimes unnecessary.
Speaker 2:Let's double tap on the, on the follow through into conversion. So marketing's dialed in. And I've seen you. I've seen you pounding YouTube again, so that's awesome to see as well.
Speaker 1:Just increasing volume. Yeah, we just got volume like eight weeks ago.
Speaker 2:It's going great and and also the way that you're putting the videos to are very aligned. The alignment is very strong. How do we move them from just marketing sitting on the sidelines into purchasing, because we don't want to do heavy ctas and, you know, looking for five more people vibe every single day. Um, how do we? How do we? How do you do that? How did you do that?
Speaker 1:okay, so the mistake people make is they think about the podcast or the youtube as the podcast or the youtube. They don't see it as like a part of a journey and the missing thing, like what are the fundamentals? We need a great product, of course, to get people to say yes to the great product. We need a great offer, of course, to get people to see the great offer. We usually got great content, but what people miss are the bridges, and the bridges don't have to be super sophisticated, as I'm doing this morning with this, uh, with our clients.
Speaker 1:There's a great guy called christian and he's been leaning into brand with since he heard me talk about it a year ago and and so he's got. You know it's not a massive channel but you know there's like a few thousand watches a month or a week or whatever. So it's going good for a guy who's like getting started. He's like so yeah, I'm getting all these listeners on my podcast and all these views on YouTube. Lots of really, really good feedback. It's not translating into buyers. I'm like that's interesting. Let, lots of really really good feedback. It's not translating into buyers. I'm like that's interesting. Let's bring up your YouTube. So we bring it up on the screen and I just look at a few of his things and they're great, but there's no bridge, like nowhere does it say hey, if you like this, you'll love that. I mean, it's very straightforward. So you just want to think about what the bridges are and in, you just want to think about what the bridges are and in our world, each of our youtube videos will have uh, most of them will have like two next steps, two invitations people can take. One is for a content upgrade which is like hey, I've loved this. If you love this content, we built this tool to help you implement it faster. Uh, more recently, they are custom gpts that were built to help and so we, you know, we add to email list there and so that's a bridge into, yeah, email.
Speaker 1:There's some clever little CTAs in the GPT, but that's, that's, that's conversation. They do really well. But the core CTA for us is like, if you think about, there's people consuming content and there's people looking at an offer, whether it's on a call for us, it's in a, it's in a doc, there's this VSL that we, you know, that I shot which is kind of explains hey, if we're going to work together, this is what we'd work on and this is how it works. These are some people who have done it, and so it's like here are the problems you've got, here's the promise that we make, here's the process that we go through and here's a bunch of proof. And so the bridge for us is, if people have been watching video, chances are you know a video is probably a good cta, a good next action, and that that um sets up that. Okay, now I know about the program and I can read the offer if I want to it's funny because you know ideally well.
Speaker 2:Ironically, in the beginning of our program it was with content and the biggest thing was like we didn't want people to be just creators, like we're not making jake balls, right, that's. That wasn't an idea of our thing it was for business owners.
Speaker 1:So the biggest thing is who makes content, not a content owner who's trying to.
Speaker 2:He doesn't have a business exactly, and I I call it like the um. It's like the ligament in your knee right, the ligament in your knee that connects like the top of your leg and bottom of your leg.
Speaker 2:There has to be like a bridge, there has to be like an island between this connective tissue that's actually the term that I use and what's ironic here is like I have found a lot of people get caught in like the one the content world. So the content, I'm just going to create more content and that will do things. Or the offer procrastination world, which is like next step, which is like I'm just refiningining my doc and refining my landing page and refining my notion doc. Like how, how have you seen, like the power of when people just like run more offers? Now let me give you an example. I had a mastermind.
Speaker 2:James was speaking to one of our clients and the guy basically just his. The answer to all of his problems was like he just needs to honestly give more offers to people because he's getting so much inbound. He's not actually just being like, hey, we have this $1,000 product or $5,000 product, do you want it? And James's suggestion was like you could literally do it 50 to 100 times a day because he was getting so much inbound that was coming. How have you thought about that, when people kind of sit in like offer procrastination land, and how do we get them to just really execute to get results, because you've had some amazing results right?
Speaker 1:yeah, some mental things, um. So the people who this is the challenge of being smart is the smarter you are, the more you think being smart is the answer and you overthink things. Some of my most successful clients not all of them, I've got a bunch of really smart, successful clients, but I just want to be, I just want to not diss my best clients here. You guys are really smart, um, but there's a magic power in doing the stuff and so, uh, I don't know how an individual does it. I'll tell you how I think about it for me, and I'll tell you first about what we do with clients. So if we're teaching a, let's just say we're doing something kind of lead gen offer-ish with our clients. So the steps are quick teach, here's what it is, here's the template, and then we get them to apply the template and then together we tweak it. So it's like teach, template, tweak, and then we have this magic tool called a three minute timer that comes up on the screen and their job is to post it now or send it now or shoot it now, and there's nothing like clear instructions. Are you confident about it? You've showed it to somebody and they've gone. Yep, that's good.
Speaker 1:Tweak this and then public pressure to do it now and the first time people, this happens like the very first session with us on the kickoff call. They'll have an offer out before the call's done and they'll have leads before the call's done and the moment they have it, like this dude expects me to do it. I'm like you're officially in black belt the moment you hit send on this thing. Until then, you're just somebody on my Zoom and so we just build an environment. So, like one of my roles, one of the hats I wear on a Friday on Zoom with my clients is sometimes I'm teacher, often I'm group bootcamp instructor. So, like you go to a fitness class, it's not like 75 minutes on the biomechanics of push-ups, it's like, okay, we're gonna do push-ups, this is what a push-up looks like. Show me one great, now do 10, and that's my job that's super interesting.
Speaker 2:It just breaks down all of that. I need like thinking about it in their top in their brain, right? I think that was. I think that was one of the reasons why I could do anything in my life, which is I didn't have time to be like I'm just going to think about this, you know that's the magic of, that's the magic of a clock.
Speaker 1:Right, it's like oh shit, it's going, this is real, I need to run, and so if we can move faster than your excuses can overthink it, we're in good shape. I think the uh, if you've got a tendency and you don't, but someone watching or listening might if you've got a tendency to kind of overthink, uh, something I I learned from Dan Sullivan, a strategic coach, was really useful and he said um, if you work let's say you, you work really hard on something for a month uh, you do, you put your best work into it. When you look back on it later, you're probably like you know. It's say you work really hard on something for a month, you put your best work into it. When you look back on it later, you're probably like you know, it's about 80% good. It's not perfect, it's about 80%. If you get the first draft done fast, in like five minutes or an hour or whatever, depending on the size of the job. Looking back on it, it's probably 80% good. So the only difference is like how quick can you get the first 80% out?
Speaker 1:And the thing that like frees your mind about it is we just tell clients hey, we're not going for perfect here. Perfect is the enemy of done. We're after a shitty first draft, and when you send a shitty first draft whether it's an offer, it's a poster, it's a whatever or a you know direct one-on-one message you're going to get two things. You're either going-on-one message. You're going to get two things. You're either going to get a great result or you're going to get great feedback that something was off. Either way is perfect, either way you win, and so we just reframe that. There's no bad here. You either win or you get something that makes the next one even better, and that's the game.
Speaker 2:And, ironically, a lot of those iterations are some of your best work. Ironically, that's the one that gets the most results. You know, you just a quick email that's like oh, like we're running this offer, you get, you get your hand raisers, versus like procrastinating over and over again. And, uh, I even think about like if you're running a challenge, or even like our mastermind and so on, like, yes, we have, we had an offer, doc, for a mastermind. It's for context. I literally put it on my story. We're thinking like, oh, what's the marketing campaign, what's the marketing campaign? And then the logic was I'm going to put it on my story. See, who wants to come to Bali? I will send them a doc and the guys that want to come will come. And then afterwards I was chatting with one of my mates and he said well, you could have a VSL and then you could do it on a landing page sold out four weeks.
Speaker 1:Yeah, by then it was already done.
Speaker 2:Yeah, and that was a funny part, right. It's like is there a better way to do this? Yes, yes, probably, but does that really matter? No, because what are we? We're not optimizing for a hundred percent, we're not optimizing for better.
Speaker 1:We're optimizing for yeah, leads clients money. There's this that hard.
Speaker 2:And that's. It goes back to that meme. You know what I mean? The bell curve and like I literally always show up, people were just like on the left, it's just make good content, sell simple stuff. On the right, make good content, sell simple stuff. And in the middle you have like GHL GHL Zapier Klaviyo, one of my best mates I was looking at like her P&L. We were very, very close. I was looking at her P&L and I was looking at Klaviyo and Klaviyo was like thousands of dollars a month.
Speaker 2:And I was like what are you doing on that? Why don't you just send the email from like ConvertKit for $30 a month? And no one was like, oh, like I was recommended to do this and I was like, look that, ironically, that one payment was worth more than our entire OpEx in our media company and in our education business, and bear in mind, we have like 10 to 12 full-time people, right? So crazy, crazy, crazy. Okay, so one thing that you know, I love like the simplicity of your model and like how elegant it is and it really feeds into like who you are as a person and how you want to show up for who you are and so on, and the way that you like are optimizing for like freedom, lifestyle, but you also have like that amazing offer and so on. My question is how do you ensure amazing results without overcoaching but without not coaching them enough? Because we're optimizing for lifestyle, freedom, like, how do we make sure that we get amazing results for people?
Speaker 1:So it starts with caring about getting amazing results for people, and you shouldn't have to say that, but you do um it and so then how do you express the care where you can? Either you get people incredible results by, you know doing this one-on-one a lot. We got good at turning strategies and ideas into tactical things that you knew how to do. When we first started running workshops, I was like I'm going to run a workshop. Okay, if I'm going to run a workshop, I need a workbook. And if I need a workbook, I probably need worksheets. Literally, that was the thought. It's kind of dumb. But what's a worksheet? It's just like breaking down a process into its component steps and I think the way we teach your clients, the way it translates a little bit into the public stuff. But the way we teach clients is like uh, it's got to be this amazing balance put in high level. I get it and I level, I know what to do with it and um and so every great training is like here's why it matters, here's what you need to know, and like, frankly, if I get the like the three or the five keys right, the philosophy around it, even if they screw up the tactics a little bit, it still works because they're thinking about it. Right, and then how to once it be like I don't want to know exactly what to do. I want paint by numbers as I can. And then their job isn't to think about the process. Their job is to pour in their content and their personality and then it works.
Speaker 1:And so one of the ways we help clients win is by breaking things down into very easy to follow steps, like it's Lego. The other way we do it is we've built an incredible community where nobody joins Black Belt for the community. But the moment they get in there, they realize that the community is probably the best part of this. I mean, it's an amazing. Yeah, I'm super proud of it, but the community is incredible. And we built this thing where the clients in the community coach as much as the coaches do, and so everyone in the community is filtered by are they ambitious and are they generous? And if they're just one, they don't belong.
Speaker 1:So we've got a 60-day love it or leave it period, like a get out of your agreement period, and that's mostly. We're filtering for fit, like do we think A you can win here? That's sometimes an issue, but it's more. Are you the kind of person that we'd love to have over at our place for dinner, or if we're going to run a live event, are you going to add to the room or take away from it? You know, at our place for dinner or if we're going to run a live event, are you going to add to the room or take away from it More recently? Do that? So I could answer this question for hours, and I don't want to, so I'll call it close?
Speaker 2:Not at all, man. I love you thinking about the problem. It's a good way to look at it.
Speaker 1:So, number one you know high level to high level. Number two supportive community. That makes asking for help okay and getting help the way we all win faster. So there's lots we could say about that. Number three I think AI is a pretty exciting. This is the most exciting time to be a coach right now. There's just a bunch of tools we can use to help clients win faster. Yeah, and I was if you had asked me a year ago. This is the most exciting time to be a coach right now. There's just a bunch of tools we can use to help clients win faster. Yeah, and I was.
Speaker 1:If you had asked me a year ago, I was like dead against it. I thought it was bullshit and I was just offended by the idea that a robot thought it was smarter than me. Turns out they're actually really helpful. And then short term one of the benefits of having your head coach me in Black Dot have really raging ADHD is that I'm really good at short-term stuff, and so our clients don't do yearly goals or quarterly plans, they do six weeks. There's lots of like short-term, do this now stuff which just builds confidence and momentum, and they have to do it. Live Like they don't come on the class to learn stuff. They come on the class to do something and finish something, and so my secret goal for every session we run is that clients finish like they get off the Zoom, like a kid in kindergarten being able to run home to their mom and dad going mommy, mommy, look what I made, look what I painted. Like they've produced a thing. Um, that's, that's.
Speaker 2:That's probably way more than enough already that's incredible, the way that you're teaching is. It's very unique, right, the way that it's more, but it's obviously all action oriented, but it's more integration oriented. And I'm actually just thinking about how we ran. Our mastermind was like oh, we did no content, it was all like specific bespoke Q&A. But the last day was the most important was because everyone had ideas and they're like yeah, I want to start a YouTube channel, I'm going to start this funnel, I'm going to do this. And I said no, no, no, we need to do integration. But I never thought about like full integration, for sorry, so tell me what you mean by integration.
Speaker 1:Give me an example.
Speaker 2:Okay.
Speaker 2:So let me give you an example. So the first, like two days the way we do this is we do like bottlenecks. So everyone's like biggest problem, what they're winning in their business, what's their biggest bottleneck? And then we categorize it all in terms of leads, sales and delivery, and then we spend 24 hours solving that. Then the community is really strong, we go for good dinners and it's chill. The next day, we're also solving that with some guest speakers, okay. But then the last day, then everyone has ideas. Okay.
Speaker 2:So one of our clients in particular, this guy in particular. He was saying he has a sales problem. Right, we know he has a sales problem and we were working on that over the weekend. But come the last day, he said he was like, oh, I'm going to go start a YouTube channel. And I said no, you don't need to start a YouTube channel, bro, we need to solve this sales issue. So the integration was what are what's the five things you want to do over this year? For sure, what are you going to do tomorrow and what's the top three priorities from here? And these, these top three priorities, could be big things, right? Well, how do we integrate this into your life so that you leave with an action plan, and I feel like the way that you roll this up into almost your your daily sessions or weekly sessions, is a beautiful way to just avoid the procrastination yeah.
Speaker 1:So people need different things that do like the way you've like thought about the story arc of the event, if you think about that through a session on zoom or if you think about that in a month in black belt. So you Belt. So there's coaching calls and there's workshops. And the workshops are, if there's four weeks in a month, learn, do, meet, mastermind or plan. So learn is teach a cool new thing, do is bootcamp, personal instructor, build the thing. Meet is this dude's just done something amazing. Let's interview them, find out what they've done, 50-50 dose of inspo and how-to, and then mastermind is you know, that kind of I'm stuck on this thing, help me out with it. So part of it is cadence and the other, the big piece for us, is it's very easy to go to an event like yours, anyone's and go oh, I should be doing that. And the truth is that the right strategy at the wrong time is the wrong strategy.
Speaker 1:Yes, 100% and so part of our job is to help make sure that, if we do identify the bottleneck or the constraint, that we're solving for that. And so, like this morning, we ran our six-week cycle, six-week game plan with our clients, which is six times a year. Everyone gets together and we celebrate wins, we remind ourselves of where we're going, people get to create their future. And then we've got a tool called the Focus Finder which identifies the constraint right now. And if you start a process with imagine Sorry, man, I'm getting props Imagine these are all the ideas that you've just had at the event. Come to an event, you get like 50. The moment we go great, you've got all these ideas. What's the constraint? It's whatever that one is, it's conversion sales. Then all of the ideas which aren't that well, they get put in the not now pile. They're not dumb ideas, they're just not now. Okay. So now we're left with the three Although I've got four cards, so we call it the four the four cards which are about the issue that we just identified.
Speaker 1:You've got some strategies you teach, I've got some strategies I teach. So we've got some strategies you teach, I've got some strategies I teach. So we've got like the ideas they've had, plus the ones we already brought to the table. And then we want to filter them by impact and ease. You know so. And we go literally, we've got this page called the big easy and this is impact and ease. Oops, I can't spell. And then you just go okay, low, medium, high, low, medium, high, literally.
Speaker 1:Our clients collect these at every session and every break. Every time they're filling in these little cards, what's the idea for the strategy? How much money do you think it'll make me or save me? Where does it fit Like? Is it an attractor, like, is it marketing sales, or strategy? How much money do you think it'll make me or save me? Where does it fit Like? Is it an attractor Like, is it marketing sales or delivery?
Speaker 1:How much time's involved? You know, is it a day, a week, a month or a whole cycle, any other notes? So over the course of a few days they're going to collect a bunch of ideas, and then we just go cool, what's the constraint, constraint, okay, anything that isn't that, just put that over here. That's in the not now pile, great for later. And then of the remaining cards, you just plunk them down and like okay, well, that that one feels like really high impact but kind of hard work okay. But this other one here is like this and we're just looking for what we call the the big easy. And so then we get them to bet six weeks of their life on whatever their big easies are.
Speaker 2:This is so interesting. This is so so good. How did you? How did you learn this? Like I remember listening to your podcast with with Dan Martell. Like I don't know. Like I know your background and everything.
Speaker 1:That was a fucking awkward conversation. It was great I was. I didn't have a pen. It's really awkward.
Speaker 2:It was a great podcast, man. It was amazing. But how did you become such a visual learner and teacher and how did you create these kind of models? And then how do you teach these models, too, without being like oh, we have 7,000 models. Like, how do you do that?
Speaker 1:Yeah. So I learned worksheets by workshops and just needed to figure out how to break stuff down. So obviously there's a process for, like these are all the things we could do. So what are all the steps? Put them in the right order. Are there any that we can cut and still get the outcome Great? Are there any that we can collapse together, because you don't want like the 78-step process, but if we can get it to nine, it'll still fit on a page? Or if it's three or four or whatever models?
Speaker 1:I learned from a guy called matt church in um in sydney originally. Uh, and then the short answer is man, there's only three shapes there's circles and there's triangles and there's squares. Right, anything else is just like a version of that. And so if there's a topic like I don't know, marketing or a subtopic, the first thing is like does it feel more like a circle or a triangle or a square? It's a weird question, but you'll have an answer, like, if I say community, you'd go oh, that's probably more of a circle. Yeah, I'd say so too If we're talking about funnels, that's kind of a bit obvious, but you get the idea. And then for each one there, like three sub, like three kinds of triangles I might use, or three squares, or three triangles, three circles, your versions of um.
Speaker 1:Dude, it's very hard to explain in a podcast in six minutes um don't worry about it, but it's, but it's great so now, but there's a, there's a process for it and we unpack it with like we've got to clients models. You don't need all of them. All of our clients will have one core model that they hang all of their marketing and their sales and their delivery off. We call it the magic model and that just makes it easy because now, in one picture that they can draw in a minute, they can explain the value of what they bring and they can use it to sell. It informs what content should I create and obviously it's the roadmap for the program they design. And then all the other models of you know there's specific conversion models and specific delivery models yeah, I think it just.
Speaker 2:It's just a huge point of leverage to get better results for people, as in they can just see it, they can visualize it and they can speak up. That makes sense. This makes sense. That makes sense because it always, as you said, it's up here, right?
Speaker 1:it's not contextualized because we got our start um, because the, the flagship part of black belt and my first like maybe 10 years was like live event based. I really placed a high value on physical artifacts and physical tools. So there are cards and sheets and I've got one under here, yeah.
Speaker 2:That's very old school.
Speaker 1:I'm 48. So it is old school. But like when somebody we track monthly income in belts, like white belt is $10,000 a month, yellow is 20. And when somebody goes up a belt, like they get the totem for their thing and they hang their keys on it and their kid goes you know their kid and their kid goes, you know the kid. Or their friend goes, hey, what's with the? The purple belt? Oh, that means I'm at, you know, that means them that, um, you're 60 grand a month or whatever, and I can't wait till I get my black one. And so I think anything, especially as the world gets more digital, the more like physical and touchy it is, the cooler it gets that's such a good observation, man, and that's why I want to ask you about events.
Speaker 2:So I've really enjoyed your content around events lately, about how to run events and so on and, uh, how to flow. And when I spoke to James a couple months ago was a couple months ago. Yeah, we had a podcast in my house a couple months ago and you know he says something very interesting to me which was like events aren't designed to make money. They're there for LTV. What do you think about that? Uh, that that approach.
Speaker 1:Um, well, it's as true as it is false. Um, it depends on the audience. Like, I've run a ton of events to sell stuff and they're totally about making money.
Speaker 2:I mean, I mean more like a mastermind ask where you bring people together, like a mastermind-esque where you bring people together. Yeah, a client event, exactly, you know.
Speaker 1:Yeah, they're definitely like they're a massive retention tool, they're an ascension tool. I would agree Like, yeah, broadly, I would agree.
Speaker 2:But I think you've done a great job of doing that, though in person, right, because you have to tree events every year for a boardroom and you're bringing other people into that ecosystem. It showcases like the best of the best right at all times, which is amazing yeah, and like they are first and foremost a client community event.
Speaker 1:Uh, any, sometimes we'll have guests come, depending on available space, um, and then they you know, they obviously sell really well because somebody's just had like a first hand, like it's. It's one thing to say to hear me go oh, boardroom's amazing or blackout's incredible. You should, you know, you should buy it versus holy shit, I'm in this room, everyone here is an absolute gangster and they're my people. I've. I found my squad. I want more. Like you don't have to sell very hard when the product's amazing and they've just tasted it. Um, it's like a little ice cream scoop at the, at the shop. Uh, they're also really good. They're definitely great for ascension and they're really great for retention. So I'm a very open book. If you want to talk about events, like it's one of my favorite things in the world, I'm very happy, and if you've got other things you want to talk about, you do that too I would love to get your insights into, like how you actually structured them.
Speaker 2:I saw one of your your clips around. You know, the beginning of the day is kind of for teaching and the second part of the day is like for relaxing, and you touched on a really good point about how, like, our bodies learn and how our minds learn through that process of rest and peace. It's kind of from well, you've obviously read 10X, you've read 2X. You know Dan Sullivanivan talks about I started.
Speaker 1:I don't think I finished it. Oh you're right you really love it.
Speaker 2:Yeah, it's a fantastic book, but it's really like a more philosophical book because he talks in the end about how, when you have those white space days and he has like 115 days a year where he does nothing- yeah, three days and then yeah, yeah, three days, and that's where he's basically getting his biggest insights, as you're in that period of time. So I'd like to to get your thoughts on how you run masterminds and so on through that lens.
Speaker 1:Yeah, why don't I just show you rather than tell you all about it? I think we've done, I mean, 15 years of three events a year in Australia, plus three events a year in the US. It's a lot of events. We've done a shit ton of these things and at the time I was proud of the ones I did, but I used to leave exhausted. So I think the big aha that everyone should take away about events is like this Imagine you're the person at the front of the room and you're full of great ideas and content and inspiration and you want to breathe it into people.
Speaker 1:So I'm going to use breathing as a metaphor. If you're at the front of the room and you're like okay, guys, welcome aboard. And then you blow out like session one to them and it's amazing, but you don't take a break, you don't breathe back in, and then session two comes and you give them more in session three by the end of like the day, you're like gassed Right. So it's exhausting. And on the flip side, if you're the person in the in, you know, at the tables, in the seats, you know you walk in and it's like this is amazing and you suck it in and then guess what? They give you more. They give you more and you're full, like this is great, but I can't take any more. That's what firehose events feel like, and so you just gotta, you just gotta let the thing breathe and it needs space.
Speaker 1:And so let me um, let me show you. This is the map for how we run an event. There's a couple of things I want you to just to kind of quickly point out. Vertically, here we go, yeah, here we go. So this is like time of day, early morning, morning, afternoon, late at night, and these are days. So this is mapped out for a three-day event. You could use the same format for one or two or five. I think five is probably a bit ridiculous. We used to run nine to five and they were really good, but they were a lot, and I don't think anyone really got any breakthroughs in session four on a holiday event. If I'm honest, they were full. If the event's done right, they'll get all the value they need in session one and two, and then everything after that is just like an amazing bonus.
Speaker 1:And so in our events right now we run half days. So this highlighted blue area we call the event call, which is like this is the stuff that happens in a room half days. So this highlighted blue area we call the event call, which is like this is the stuff that happens in a room and, yeah, the mornings are for working and the afternoons are for play. It's kind of how I think about it and I don't. It's not just like white space. You know, choose your own adventure.
Speaker 1:It's deliberately designed to create connection, because I think, um, a great event, uh, great events have four things which happen. Uh, or, to design a great event, you need to think about these four things. Focus, like are we working on the right stuff? Uh, vertically, it's like focus and learning. So, focus is like is it the right topics for the audience? And learning is like can they to your word earlier, like can they take it integrated, do something with it? You know, is it high level to high level? Um, so, but a lot of events are like that. It's like you think about, like they're basically just zoom with table mints. It's like you know what I mean? It's just like content, content, content, content. It's great but, what about horizontally?
Speaker 1:horizontally, why do you come to events? Well, I don't know about you, but socialization I like want to meet some great people or reconnect with my buds, deepen that relationship. That's huge, especially if you run a community. And collaboration, like if you can get the clients helping each other out, then you build this like it's not just you and your client, there's this whole third entity of like us, which is amazing, and so the whole thing's built around that idea of like focus, learning, socialization, collaboration. So let's talk about this bit and then we can chat about the stuff outside if you want to.
Speaker 1:But mornings are for work. So for us typically that's like nine to one, three sessions a day, about an hour hour and 10 minutes per sesh. Short break in between 10 minutes just to go to the bathroom, get a drink, hang out with people. Maybe it's 15, but that was really short because we've got the whole rest of the day to kind of hang out together. We don't need to, you know, you don't need a half an hour morning tea break when we're only together like learning for a little bit. So each of these nine sessions, not only is it different content, often they're facilitated by a different human. But more importantly, they're all different formats so they don't just feel like, oh, guest speaker number one swap out. Guest speaker number two, teaching different topic, guest speaker number three. This is like it's the same with a different face. We don't want that. So the formats are different because then they're engaging, yeah. So hello is what we call session number one, and this is just welcome and frame the event. They review, clients will look back, figure out all the stuff that they've learned and they're proud of, because that's good for building momentum. They'll jump into breakouts and share their biggest wins and how they did it. So now they get to go. Oh, this crowd's amazing State of the Union 10 minutes where I get to talk about where either we as a company or we as a community or we as an industry, where we've been, where we're at, where we're going, which allows me to set some focus and intention. Back to your earlier point about LTV and retention. Now they know that I'm taking them somewhere and then a walkthrough of the event. So that's session one. That's enough for that.
Speaker 1:There's one session where I teach a thing. It's a workshop A little bit of. If you think about the three styles of delivery in a teach. There's like a tell all eyes are on me and I've got slides. Then there's a show. It's not slides, it's a flip chart and we're talking through a model and it's about us in the shared conversation. And then it's ask, which is like okay, now do the thing. And it goes from slides to flip chart to workbook and I'm doing the stuff with my hands. So that's a teach. That's the only session where there's Taki teaching content across three days, which is kind of awesome. I don't know a lot about your community yet, but a lot of people, as their community grows, they'll have. It might be like one program, but it feels like there's different subgroups, like beginners to advanced, or these guys are new and these guys have been with you for a long time, and so having them in the same room in the same sessions the whole time is a danger.
Speaker 2:Interesting. Why is that?
Speaker 1:If you're a pro and you're in a room where they have to teach the baby turtles baby turtle stuff, it gets boring really quick. You're over it. If you're a beginner and they're teaching pro stuff, it's over your head and you feel like I don't belong, I don't get it, I'm not going to make it. And so I like to have the subgroups kiss, kiss, but not live together. So when there's a session that's great for everybody, I want them all together. When it doesn't, I want them separate, either in a separate room or in a separate table or in a separate activity.
Speaker 1:So here we do belt breakouts. So this is at least three different groups. So we'll break them out by 10 to 30K a month, 30 to a mil boardroom and mil plus, even in, even in boardroom, frankly, like one to three mil is a thing, three to ten is a thing, 10 to 30 is a thing, um. So we either split by stage or we split by topic. You know, attract, convert, deliver could be breakouts. So that way there's something for everybody and my goal is that it's always everyone's turn. It's not like a relay race where it's like, oh, they're going and I'm sitting here waiting for my go, is that helpful?
Speaker 2:Yes, how do you so double top on the last point, do you mean that they're all in the breakouts synchronously, basically so that there's one people over there? That's the sub 20k months.
Speaker 1:Literally, it might be as simple as sub 20k. Literally it might be as simple as but depending on the size of the space and the number of people, it might literally be in this corner. You guys are going to go here with that person. You're going to be working on x and you guys are going to be going over there and talking about that, and you guys are going to come with me over here amazing.
Speaker 2:And then for for context, like that the facilitator is is teaching in that regard, or would that facilitator just be like what's the conversations or breakout rooms are they? Are they doing?
Speaker 1:shit. It could be. It could be all of the above and, depending on what happened before it, uh, it could be. It could be either now the thing a day's got a energy curve to it, like most people are more fresh in the morning and less fresh in the afternoon. So if they're less fresh in the afternoon, even though it's still like technically morning because we haven't had lunch yet. But it's the third session, generally we're going to do more tell and listen at the start and more move, discuss, do in the afternoons, generally speaking, and so I don't just think about how to make a session good, I want to think about how the flow of the day goes, and so this is usually much more talky. This session here is a mastermind People in groups of six, talky Hallway, like six-week game plan. I need everyone focused at the end to integrate to your work before. So that's, it's facilitated in a really engaging way. But it's not the discuss, but this is a discuss. So every day's got a little bit of all the formats that's so interesting.
Speaker 2:You know this is reminds me of a better way to run a school system. 100 the way that you think about it yeah, and all it is is just going.
Speaker 1:Okay, what's the experience I want to create? What's the feeling I want to have? Um, alfred hitchcock that I don't know how old you are, dude, I'm old. So hitchcock was this movie director. He made um thrillers, um psychological thrillers, and apparently, when he sees a director and he had two scripts for every movie one on blue paper, one on green paper the blue paper was like what happens? Like, uh, man walks in, gets attacked by birds or whatever, yeah, whatever that the, the action and the words were, and the green script was. While that's happening, how do I want the audience to feel? And so that would indicate lighting and music and stuff. And so, if you think about this, like, how do I want my audience to feel? You know, here, excited, I'm in the right place, it's amazing, oh, that was epic, like energized and fun, right, um, then we run sensei sessions. These are my favorite parts of the event.
Speaker 1:We handpick four clients who are doing amazing things. Uh, typically there'll be uh, uh, and it's like what have you done the last four months? Because we get together four times, three times a year. That has made the biggest difference to you in terms of attract, convert, deliver or scale. You know the four kind of core areas for our world. And so we pick four clients, one for each, and we do this in two parts.
Speaker 1:There's an eight minute ted talk, each in front of everybody, and so this is like the trailer for the movie, but useful, not just like, oh, it was great, it's like, this is what we did. Here's one piece of it. And then we have a quick break and when we come back since a session two is 50 minute deep dive people get to make the hardest choice. They make the whole event, which is like which one of these bowlers do I want to go hang out with for 50 minutes and go deep on. And then it's like the tighter a community you build. Guest speaker day three and it could either be day teach or you interview. Either way is fine. Hallway experience I don't have time to go into, but it's like roundtables around different topics and then six-week game plan, which is the capture cards and the focuser and the mission and the big easy. So that's what happens in the morning.
Speaker 2:It's so interesting, right, because that's just so. It's so on the, it's just action-oriented, like everything you do is action-oriented. It's getting them to actually just do shit and be able to understand what's moving next. But what's most important and one observation I had of my events, my two masterminds was one in the evening, so we had dinners both evenings, both masterminds, but one we had like activities like our gym workout, we do things together, and the other one we didn't, okay, and the one that we didn't. One of the feedback from one of the one of the guys there was like, oh, I wish I had that, I wish I wish I had it again. The connection piece, right. So yes, they got more content in mastermind 2, but they got less connection because they weren't doing shit together. Now we still had dinners and stuff. Interesting observation, though, right yeah, so then you've.
Speaker 1:If it's an in-person event and you've just gone, like again the morning is like the morning is going to be knock your socks off good, and that gives you early morning, lunch afternoon, dinner as opportunities for connection. Um, the real goal of the afternoons for me is like, can we create memories here? So they're like oh, remember what were you at the event in fiji? Yeah, that was the one where we blank. That was the one where we rented the epic floating bar in the middle of the aisle, in the middle of the ocean and and drank and ate together and jumped off and we snorkeled out to the thing and the waiter came over on a speedboat with our drinks. He's creating memories.
Speaker 1:When it comes to the activities, obviously, this is all numbers of people dependent. Some of these events. We do stuff here at my house and it's 12 people. Why? Because there's 12 chairs around the dining table and that's the reason why it's 12, right, if we do like Fiji was like 140 or 150 or something like that, and so, yeah, the more people that you can mix up the afternoon activities a little bit.
Speaker 1:And I think you want to think about introverts and extroverts. Introverts probably want a little bit more chill and they've just been in a room with a lot of loud people and maybe they don't want more of that, and so we'll typically have like a think about a spectrum from like chill. So we'll rent out a section of the beach and that's like our section of beach. We just hang in cabanas and they can swim or they could do whatever, uh, to pamper like if it's all. It's all. Dudes, you probably don't need this. But if it's a mix, um, you know there's a spa, massage, that sort of stuff, um, active or extreme, and and you don't have to have all the options all the time. But we usually will have like each of those four options for people and they just like self-select where they want to where they want to go. That's beautiful man.
Speaker 2:That's such a good point. You've really mastered this, dude. You've mastered this. This has been such a great master class, man no, buddy, but even just all the miniature touch points, like the way that you teach, the way that you bring everything together, the way that ever comes full circle, like you know, big thank you to you for what you've been able to put out over the years and big thank you to the way that you're getting results for people like this has been amazing and uh, yeah, I want to say a huge, huge thank you. This was a such great conversation, man, and I love. What I love most is the way that you think about it, the way that you think about the problem. That's why I asked you mostly how do you think about this, how do you think about this? And uh, it's a, it's a beautiful. It's a beautiful way to look at it as well. So, big thank you, sir 100 welcome.
Speaker 1:This is great fun. I appreciate you.