Outside Insights
Outside Insights with Chris Burkhard is a podcast for people who want more — more clarity, more purpose, more impact.
Hosted by entrepreneur and lifelong learner Chris Burkhard, the show explores how bold leaders, builders, and thinkers close the gap between the life they have and the life they want. Through honest conversations and powerful stories, we unpack the lessons that shape real lives and careers.
If you're looking for ideas that challenge you, motivate you, and help you grow, you’re in the right place.
🎙️ New episodes drop once a month.
🌐 Listen at myplacers.com/outside-insights
📩 Follow for fresh insights that meet you where you are, and push you further.
Outside Insights
A Sit Down with David Friedman
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Is your company culture by chance or is it by design?
The BEST companies in the world understand just how important their culture is and how much impact it has. They don’t leave culture to chance. Instead, they’re purposeful, intentional, and systematic in the creation and development of their culture.
Culture: chance or design? It’s the resounding through-line of this Outside Insights Podcast between Placers President Chris Burkhard, and CultureWise Founder and CEO David Friedman. The intriguing exchange between these culturally driven servant leaders compels listeners to pivot and adjust.
A systematic way of creating and sustaining a high-performing culture is fundamental to success. Structured processes for creating rituals and routines so they become embedded habits give aspiring enterprises a competitive advantage. It’s not what an organization does. It’s how it does it.
Listen to learn how to dramatically improve the probability of success by clearly defining expectations and then implementing a structured and systematic way to teach these behaviors.
“Good companies have good cultures by chance. World-class companies have cultures by design.”
Culture by Design by David Friedman