“It [achieving results from podcasting] is not really that instantaneous. But if you keep up with it, and you keep staying consistent, and you're constantly talking about what you have to offer and providing that value, then yes, you're going to see the benefits from your podcast.” - Jenny Suneson
Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In this episode, I welcome Jenny Suneson to discuss how we can use podcasts to let listeners warm up to us and turn them into leads. Through the right tools and strategies, it is possible to make the most out of your podcast in the marketing ecosystem.
Jenny is a podcast launch strategist + manager that helps female entrepreneurs launch + grow their podcasts and start turning their listeners into leads. She also hosts Savvy Podcasting for Entrepreneurs which is a podcast for female entrepreneurs looking to get into the ears of their ideal clients and customers and learn about what's actually working in the podcasting world. When she's not working on her business or recording podcast episodes, she's hanging out with her hubby, son Everett, and two Goldendoodle pups.
[00:01 - 07:04] Thriving Through Podcasting in the Marketing Ecosystem
[07:05 - 11:58] The Opportunity for Establishing Authenticity and Strategic Offering
[11:59 - 28:52] Listener Engagement through Value and Consistency
[28:53 - 34:02] Tools and Numbers to Track for Progress
[34:03 - 37:47] Wrapping Up!
Links and Resources
Full Show Notes
Key Quotes
“I think it's just a great way to get in front of people and continue nurturing them and to the point where they join your email list and then they start joining your programs and things like that. So It's like kind of the beginning point of a funnel.” - Jenny Suneson
“What's the point of having a podcast and using it for your business if you're not talking about what you do, ever? Because obviously, that's not going to result in income for you.” - Jenny Suneson
Connect with Jenny
Facebook: http://www.facebook.com/groups/savvypodcastingforentrepreneurs
IG: http://www.instagram.com/jennysuneson
Let’s get connected!
You can find me on Instagram and Facebook. Visit my website https://lizboer.com
Join the Marketing to Millions FB Group
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