“By getting personal you're improving the connection that you have with the person who's reading what you write. You're more on target because they feel like you understand them, and you've dialed so far into the problem they have that of course, you're gonna be able to solve it.” - Alyson Lex
Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! Copy is pretty much a part of everything we do as online business owners. Copy can transform hearts and minds, but how do we choose which copywriting strategy works for us? I talk with Alyson Lex, a pro copywriter, to share easy-to-remember phrases you can use to market better. We dive into strategies to increase conversions and how to know if it is time to tweak your messaging.
Alyson Lex is a 13+ year veteran direct response copywriter. From her start as the Director of Marketing at Glazer-Kennedy Insider's Circle (working and writing for Dan Kennedy and Bill Glazer) to her private business helping hundreds of coaches, authors, and speakers, to her podcast helping you market your business AND put good into the world she lives and breathes effective marketing that works withOUT selling your soul.
[00:01 - 05:22] Who is Alyson Lex?
[05:23 - 12:42] So, What is Copy?
[12:43 - 23:43] How to Get Personal With Your Audience
[23:44 - 35:03] Using Emotion to Convert and Sell
[35:04 - 47:59] Phrases You Can Use on Your Landing Page
[48:00 - 54:47] Talking Tools and Data
[54:48 - 57:47] Closing Up!
Key Quotes
“So we identify the problem, we agitate it a little bit, and we show them what it looks like. If you're not doing that, you're not getting them emotionally in a place where they're ready to take action. We buy based on emotion, and then we justify it with logic.” - Alyson Lex
“People are going to opt-in for something because they emotionally feel charged to do so. We're really buying based on some sort of emotion, whether that be a fear that we're trying to move away from or a joy that we're striving towards.” - Liz Boer
Connect with Alyson
Alyson’s Website - https://alysonlex.com
Alyson’s FB - https://www.facebook.com/AlysonLex
Alyson’s IG - https://www.instagram.com/alysonlex/
If you want a 10 step formula for copywriting, download Alyson’s PDF www.alysonlex.com/writeitself
Let’s get connected!
You can find me on Instagram and Facebook. Visit my website https://lizboer.com
Join the Marketing to Millions FB Group
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