“I am solving an important problem for people that is painful, that is worth a high amount of money to be solving. And the result is I'm helping them create are also worth a lot of money. So if I'm going to charge a very low ticket for this, it makes no sense. There's no alignment there and the value that I'm delivering and the results that they're getting. So high ticket becomes the no brainer.” - Rose Radford
Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In this episode, I welcome Rose Radford to share her story of transitioning from the corporate world to entrepreneurship and how she rapidly scaled her business. Offering high-ticket coaching programs may sound daunting, but in this talk, she explains why this works better alongside the idea of keeping your content evergreen.
Rose Radford is a Tedx speaker, Business Strategist & Coach.
After leaving her Strategy Consultant role at McKinsey & Co. aged 25 with no plan, Rose has created a multi-6 figure online business helping women unlock their income potential online.
Rose has made it her life’s mission to financially empower women through entrepreneurship and is committed to helping 100,000 women unlock their income potential through online entrepreneurship by the year 2025.
[00:01 - 05:29] Rose Radford on the Shift from Corporate to Entrepreneurship
[05:30 - 14:09] Establishing Alignment with Price Points and Strategies
[14:10 - 26:08] Tips for Mindset Shift and Making the Decision to Be That Person
[26:09 - 38:51] Practical Applications for Content Creation
[38:52 - 42:24] Wrapping Up!
Links and Resources From This Episode:
Full Show Notes
Free training with Rose Step Up & Scale: Create A High Ticket Group Coaching Program That Sells 24/7 Using Evergreen Marketing
Key Quotes
“It’s [shifting to running a business] so transformational. And it's not just any decision. It's one of those like full bodily decisions. I'm doing it. I'm all in. I'm 100% committed because it's easy to make a decision, but it's a lot harder to make that full commitment decision. And that's the type of decision that makes a huge difference. ” - Rose Radford
“Growing in your pricing is an invitation to grow within yourself and shift those money beliefs so that you can become more and more of a high earner.” - Rose Radford
Connect with Rose
Instagram: https://www.instagram.com/iamroseradford
Webpage: https://www.roseradford.com
Let’s get connected!
You can find me on Instagram and Facebook. Visit my website https://lizboer.com
Join the Marketing to Millions FB Group
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