Copywriting Strategies and Tips To Help You Market Better with Alyson Lex Artwork

Marketing To Millions

Marketing to Millions uncovers the secrets behind profitable online businesses and the marketing strategies for modern entrepreneurs that actually get results.Hosted by marketing strategist, business coach, and the ads manager behind multiple million-dollar launches, Liz Boer, Liz will take you behind the curtain, and campaigns that move the needle in building your online business, influence, and your brand. Along with sharing her best-kept secrets from being in the trenches behind million-dollar marketing campaigns, Liz will interview everyday people who have scaled their businesses to millions, industry experts, and influencers that are making magic happen. Liz and her guests will reveal insights to help you get ahead, reach your goals, and achieve entrepreneurial success. Liz and her guests will provide you with actionable advice and answer your most pressing business and online marketing questions. Expect honest, useful, and energetic conversations about marketing, business, how to profit from your passions, online courses, building an influence, Facebook Ads, social media, hiring a team, and mindset tips.Whether you are just starting out or ready to scale to millions learn the latest marketing and business strategies that will actually get you results so you can design the life and business you love.

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Marketing To Millions

Copywriting Strategies and Tips To Help You Market Better with Alyson Lex

December 07, 2021 • Liz Boer • Episode 45

“By getting personal you're improving the connection that you have with the person who's reading what you write. You're more on target because they feel like you understand them, and you've dialed so far into the problem they have that of course, you're gonna be able to solve it.” - Alyson Lex

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! Copy is pretty much a part of everything we do as online business owners. Copy can transform hearts and minds, but how do we choose which copywriting strategy works for us? I talk with Alyson Lex, a pro copywriter, to share easy-to-remember phrases you can use to market better. We dive into strategies to increase conversions and how to know if it is time to tweak your messaging.

Alyson Lex is a 13+ year veteran direct response copywriter. From her start as the Director of Marketing at Glazer-Kennedy Insider's Circle (working and writing for Dan Kennedy and Bill Glazer) to her private business helping hundreds of coaches, authors, and speakers, to her podcast helping you market your business AND put good into the world she lives and breathes effective marketing that works withOUT selling your soul.

[00:01 - 05:22] Who is Alyson Lex?

[05:23 - 12:42] So, What is Copy?

[12:43 - 23:43] How to Get Personal With Your Audience

[23:44 - 35:03] Using Emotion to Convert and Sell

[35:04 - 47:59] Phrases You Can Use on Your Landing Page

[48:00 - 54:47] Talking Tools and Data

[54:48 - 57:47] Closing Up!

Key Quotes

“So we identify the problem, we agitate it a little bit, and we show them what it looks like. If you're not doing that, you're not getting them emotionally in a place where they're ready to take action. We buy based on emotion, and then we justify it with logic.” - Alyson Lex

“People are going to opt-in for something because they emotionally feel charged to do so. We're really buying based on some sort of emotion, whether that be a fear that we're trying to move away from or a joy that we're striving towards.” - Liz Boer

Connect with Alyson

Alyson’s Website - https://alysonlex.com

Alyson’s FB - https://www.facebook.com/AlysonLex

Alyson’s IG - https://www.instagram.com/alysonlex/

If you want a 10 step formula for copywriting, download Alyson’s PDF www.alysonlex.com/writeitself

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

Join the Marketing to Millions FB Group

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