In this episode of Construction Revolution, we spoke with Kristina Mahler, the multi-hyphenate founder of CREW Collaborative and Steel Toe Consulting, LLC. CREW Collaborative aims to change the way the construction industry recruits the incoming workforce, cultivates the existing community, and reduces the stigma associated with careers in construction. With her aim to question the status quo by finding innovative ways to grow the construction industry and a passion for small business strategy, Kristina leads CREW Collaborative to address key concerns in the industry surrounding recruitment, spreading word of the merits of the skilled trades space, and why women are integral to this workforce. She breaks down the mechanisms of marketing that small businesses should strive to master, what it takes to build a nonprofit organization from the ground up, and her vision for CREW Collaborative.