WATCHESTV - Viva Watchmaking Podcast
Welcome to the WATCHES TV Podcast
Based in Geneva and started in 2011 as a YouTube Channel, WATCHES TV is designed for watch collectors, enthusiasts, and industry professionals looking to delve deeper into the fascinating world of horology. We talk about the great craftsmen and women behind your favourite timepiece, business strategies and the latest newsworthy info regarding the industry at large.
We will give you a nice round-up of what is going on in watches in an independent and fresh format and from the heart of watchmaking territory.
Join us on a captivating journey into the heart of timepiece expertise with our guests offering an exclusive insider's view, forecasts, and predictions on the fascinating world of horology.
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WATCHESTV - Viva Watchmaking Podcast
WATCH WAKING with Pierre-Yves Donzé: Rolex's secrets of excellence
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In the watchmaking world, Rolex symbolises the essence of Swiss watches: exceptional quality, high desirability, and many secrets. Since the inception of this brand, there has been no academic research done on its strategies, and only a couple of books have been written on its history.
For the new episode of WATCH WAKING, we met with Pierre-Yves Donzé, professor of business history at the Graduate School of Economics, Osaka University. He is the person who studied the phenomenon of Rolex and wrote the book “La Fabrique d’Excellence” (The Factory of Excellence), revealing the truth about the strategies of the brand, its business model, and its rise to the horological Olympus.
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