IFA Podcasts
Podcasts from the International Fertilizer Association (IFA). IFA was founded in 1927 and is the only global fertilizer association, with more than 400 members in 70 countries and a mission to promote efficient and responsible production, distribution and use of plant nutrients. This mission plays a critical role in helping to feed the world sustainably. IFA represents providers of plant nutrition solutions. Members include fertilizer producers, traders and distributors, as well as their associations, service providers to the industry, research organizations, ag-tech startups and non-governmental organizations.www.fertilizer.orgLinkedIn: international-fertilizer-association-ifa Twitter: @FertilizerNews
IFA Podcasts
Accelerating Crop Nutrition Innovation
•
The International Fertilizer Association (IFA)
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Kim Nicholson, VP of Ag Technology and Innovation at The Mosaic Company and Mike Pereira, Chief Agronomist of Finistere Ventures, talked to IFA Chief Scientist Achim Dobermann about why innovation should become the key driver for the transformation of the crop nutrition industry. Find out about innovations in other sectors that will affect the fertilizer industry, opportunities for accelerating innovation, creating the right culture, and the challenge of scaling up farmer adoption.