The Happy Customer from Cognition24

Episode 3: The Sales v Finance Relationship - Moving forward, the role of the CFO

Vicky Bradford Season 1 Episode 3

These podcasts were originally part of a webinar series with FinancialForce.  In this third episode we focus on the role of finance being viewed as "policemen" and the challenges ahead to change this perspective. We'll discuss what this means for the relationship and interaction between Finance and Sales, looking at ways technology can assist this change. 

To conclude,  we outline the possible options for FDs working with Sales and how to create a better outcome.

This webinar features: 

  • Andy Nellis: MD, Cognition24
  • Raymond Holt,  Founder Agnentis Partners and former CFO
  • Stewart Monk, VP and General Manager EMEA, FinancialForce