BACK the bus up!

The word Apricity appears to have entered our language BACK in 1623, when Henry Cockeram recorded (or possibly invented) it for his dictionary.

It means the warmth of a yellow sun in winter. Despite the fact that it is a delightful word for a delightful thing it never quite caught on, and will not be found in any modern dictionary aside from the Oxford English Dictionary. That’s simply the luck of the English language at work and  shows that whilst chance is a fine thing - opportunity is always better and must be grabbed to avoid slipping into  the oblivion of apricity. 

An introduction to This weeks guest  invites  us to travel  BACK to Wyoming in 1883 when  the name and concept of "yellow pages" was introduced when  a printer working on a regular telephone directory ran out of white paper and used yellow paper instead. The rest became history until in due course the internet confined printed directories themselves  to history. 

This  only serves to confirm that fate can be an important in the creation of a business. 

 We might presume that Coldplay: wrote Nobody Said It Was Easy on white paper but  it was their song “Yellow" that exemplifies much of what has made Coldplay so popular. 

Nobody said it was easy to buy a bus company but David Squire did so in 2019 and then fate intervened in 2020 to made it a darn side harder but ever the optimist David has taken Yellow buses BACK into profit and in this podcast he BACK’s the bus up to tell us the story of his journey  and  he is a glimpse of sunshine after the long chill of a Covid winter.