The Unshiny Podcast with Jo Casey
I'm Jo Casey and I'm the coach that you come to when you've grown tired of the bro marketers and their obsessions with the size of their funnels are and how early they get up every morning
In this podcast, I'm going to be sharing the Unshiny approach to doing business. And how this can lead to greater connections, more clients, and an all-around lovelier way of doing things. It's all about showing up fully as our genuine selves. Yes. Even with the imperfection and the messiness that can come along with that.
I'm going to be having conversations with fellow business owners, but also people who are pioneers in changing our perceptions of success and who we have to be to attain that. So join me each week as we dive into helping you build your Unshiny business.
The Unshiny Podcast with Jo Casey
What it Takes to Publish Your Book (Both Inner & Outer Work)
Today, Holly Worton and I talk about what it takes to publish a book, both the practical action that needs to be taken, as well as the inner work so we can step out of our comfort zone and actually take that action. We discuss Holly’s upcoming book, and the steps she’s taken to ensure that she gets the book out into the world in a much bigger way than she has with her previous eight books.
What You'll Learn
- What it takes to write a book (both practical action and inner work)
- The full process Holly used to write her upcoming book, from concept to publication
- How things have changed in independent publishing over the past couple of years
- Dos and Don’ts of book cover design, including tips that can make or break your book
- A super easy (and affordable) way to crowdsource your book cover design
- How to print a paperback without ending up with a garage full of books
- How to deal with the inevitable mindset stuff that comes up along the way
- Why we need to keep doing the mindset work throughout the project
Other Resources
- Our previous episode on connecting with nature https://www.jocasey.com/nature/
- Forest bathing Meetup group https://www.meetup.com/Forest-Bathing-and-Nature-Therapy/
- PSYCH-K® https://psych-k.com/
- Vellum https://vellum.pub/
- How To Format Your Ebook And Print Book with Vellum https://www.thecreativepenn.com/2018/02/21/how-to-format-your-ebook-and-print-book-with-vellum/
- KDP for publishing ebooks and paperbacks on Amazon https://kdp.amazon.com
- Draft2Digital for extended book distribution https://www.draft2digital.com/r/Yb6GoY
- IngramSpark for extended print distribution http://ingramspark.com
- Bestseller in 30 Days: Launch Your Book to the Top of the Bestsellers List and Unleash the Hidden Power of Amazon, by Michelle Kulp https://www.amazon.co.uk/gp/product/B01BWBT3FS/
- Backwards Book Launch: Reverse Engineer Your Book and Unlock Its Hidden 6-Figure Potential, Go From Being a Broke Author to a Rich Author, by Michelle Kulp https://www.amazon.co.uk/gp/product/B0793MFVRR/
- How to get the book out of your head and onto Amazon podcast episode - https://www.jocasey.com/how-to-get-your-book-out-of-your-head/
99 Designs - for book covers and other graphic design http://99designs.com