The Quirky Brain Club: Neurodivergent Strategies for Entrepreneurial Success

Embracing a new culture of email marketing

Jo Casey

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Today, we talk about how to navigate the new era of email marketing. Hopefully, you've recovered from the GDPR rush of last month, and are ready to plan a new way forward. In this week's episode, we discuss where we think things are going with email marketing. You'll Learn: What the new culture shift with email marketing looks like  Why list building will no longer be the most important thing in marketing  Why this will help us disentangle our worth as entrepreneurs from the size of our list  How this will affect the numbers game we all got used to playing  What we need to focus on instead of just counting the numbers  How to focus on creating real connections with people rather than blasting out a message  Why conversational marketing works better than broadcasting  New things you can do to truly connect with people as individuals, not as numbers in a list  Why consent leads to healthier relationships

Jo Casey is an Autistic and ADHD speaker and business coach who helps other neurodivergent entrepreneurs make more money with less overwhelm and more joy in their work. By aligning your business strategies with your unique brain wiring, we'll transform your neurodivergent traits into powerful assets for growth and fulfilment.
Connect with her at Jocasey.com or follow her on Instagram