Today, we talk about how to navigate the new era of email marketing. Hopefully, you've recovered from the GDPR rush of last month, and are ready to plan a new way forward.
In this week's episode, we discuss where we think things are going with email marketing.
You'll Learn:
What the new culture shift with email marketing looks like
Why list building will no longer be the most important thing in marketing
Why this will help us disentangle our worth as entrepreneurs from the size of our list
How this will affect the numbers game we all got used to playing
What we need to focus on instead of just counting the numbers
How to focus on creating real connections with people rather than blasting out a message
Why conversational marketing works better than broadcasting
New things you can do to truly connect with people as individuals, not as numbers in a list
Why consent leads to healthier relationships