Beyond the Bottom Line with Bert Miller
In this podcast series, Bert E. Miller connects with leaders across categories to discuss their proudest achievements, their greatest challenges, and where they focus their energy each day. Tune in for countless valuable lessons that can be applied to today’s World of Work.
With over 25 years of leadership experience in the talent access arena, Bert currently serves as CEO of Protis Global and ace Talent Curators, and was former President & CEO of MRINetwork, a network-centric recruitment organization that offers consulting, training, contract staffing, and community building to over 325 search firms worldwide.
Bert’s expertise in search and recruitment dates back to 1995 when he co-founded Protis Global, an award-winning search and recruitment firm specializing in the CPG sector focusing on Food, Food Tech, Beverage, Cannabis, Pet, and automation verticals. Protis Global has built some of the most iconic brands in the space — including Red Bull North America, Diageo, and Hostess.
Beyond the Bottom Line with Bert Miller
Part 1: Shifting Consumer Behaviors & Finding the New Cool | Sean Koffel, Watchfire Ventures
In the first of a two-part series, Sean talks about the business lessons learned from his time with the Marine Corps, and how new consumer behaviors resulting from the pandemic will shape our economy for generations to come.
A mainstay in the adult beverage industry, Sean first met Bert while he and his business partner were launching American Born Moonshine in Nashville a decade ago. The duo have since turned their success into launching a Venture Capital Firm call Watchfire Ventures that invests in early stage consumer product and consumer technology businesses.
Sean shares his perspectives on the bifurcated consumer segments that are developing before our eyes: those more hesitant and risk-averse who will place increasing trust on word-of-mouth and micro influencers, and those craving consumerism, travel, and in-person brand exposure at a scale never before seen. His prediction? A whole new type of "cool" factor as people look to reconnect and share new meaningful experiences with friends.
Tune in to hear all of Sean's predictions and advice on designing true omni-channel businesses and strategies that are built to last.