Setting your price at the correct level is a fundamental building block of any business, but too many business owners struggle with this - particularly around raising prices once they realise they've set them too low.
This week Alan and Matt discuss the psychology around pricing, how dangerous it can be if you're too cheap and what you can do to raise your prices (even during a pandemic!)
Setting your price at the correct level is a fundamental building block of any business, but too many business owners struggle with this - particularly around raising prices once they realise they've set them too low.
This week Alan and Matt discuss the psychology around pricing, how dangerous it can be if you're too cheap and what you can do to raise your prices (even during a pandemic!)