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The Orthopreneurs Podcast with Dr. Glenn Krieger
What does it mean to become an Orthopreneur? Hi there! My name is Dr. Glenn Krieger and I believe that in today’s competitive world, the orthodontic and dental communities should be collaborative. And I've created Orthopreneurs so that we can move towards that goal together. Orthodontists are smart people. You’ve accomplished a lot to get where you are, but chances are you never got a formal education in how to run the most effective and lowest stress practice possible. Don’t sweat it! Because we’ve got your back... Being an Orthopreneur means that you’re a part of a community. A community that brings peers together to become the best clinicians and the best business owners they can be. Becoming an Orthopreneurs means you never ever need to practice alone. Join the FREE Facebook group by simply applying:https://www.facebook.com/groups/OrthoPreneurs
The Orthopreneurs Podcast with Dr. Glenn Krieger
What Elite Practices Do That You Don’t w/ Brian Wright | Greatest Hits Series
What if I told you your front desk is quietly costing your practice $500K or more every year?
In this Greatest Hits episode, I sat down with Brian Wright, founder of New Patient Group and WrightChat, who has helped some of the biggest names in orthodontics discover a surprising truth. Your greatest marketing investment isn’t pay-per-click... It’s your team.
From missed calls to untrained staff, Brian breaks down exactly how these invisible gaps are silently draining your profits and how you can fix them.
We talk about why experience beats advertising, how elite practices keep winning, and how to find those leaky buckets first before running expensive marketing campaigns.
🎧 Ready to stop the leaks and grow from within? Click to listen to the episode now.
Key Takeaways
Introduction to the episode and guest Brian Wright (00:00)
Brian's background and entrepreneurial journey (01:34)
Importance of patient experience in practice success (03:24)
Differentiating clinical skills from business skills (08:03)
Common objections to the work needed to grow a practice (14:12)
Overcoming biases and embracing innovation (20:16)
Costs vs investments in business (24:46)
WrightChat's services and their impact on practices (28:11)
The importance of continuous learning and coaching (35:22)
Additional Resources
- New Patient Group: newpatientgroup.com - For consulting and training services
- WrightChat: wrightchat.com - For managing new patient calls and follow-ups
- Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/
- For more information, visit: https://orthopreneurs.com/
- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs