Tanking Your Reputation Before You Even Start (And How to Avoid It) Artwork

The Orthopreneurs Podcast with Dr. Glenn Krieger

What does it mean to become an Orthopreneur? Hi there! My name is Dr. Glenn Krieger and I believe that in today’s competitive world, the orthodontic and dental communities should be collaborative. And I've created Orthopreneurs so that we can move towards that goal together. Orthodontists are smart people. You’ve accomplished a lot to get where you are, but chances are you never got a formal education in how to run the most effective and lowest stress practice possible. Don’t sweat it! Because we’ve got your back... Being an Orthopreneur means that you’re a part of a community. A community that brings peers together to become the best clinicians and the best business owners they can be. Becoming an Orthopreneurs means you never ever need to practice alone. Join the FREE Facebook group by simply applying:https://www.facebook.com/groups/OrthoPreneurs

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The Orthopreneurs Podcast with Dr. Glenn Krieger

Tanking Your Reputation Before You Even Start (And How to Avoid It)

July 04, 2025 • Dr. Glenn Krieger

What’s the fastest way to ruin your professional reputation before you even get going?

It’s not bad clinical work.
It’s not weak marketing.
It’s how you treat the orthodontist down the street.

In this 5 Minute Friday episode, I’m tackling a topic that makes or breaks your name in a new town—and it’s not what most people focus on. Whether you're setting up shop in a saturated market or welcoming a new doc into yours, how you show up matters. I’ve seen new orthodontists torpedo their reputations before they’ve even opened their doors—and I’ve seen seasoned docs handle it with grace and generosity.

This isn’t about playing nice for appearances. It’s about protecting your name, your referrals, and your peace of mind. I’ll share a cautionary tale, break down the right way to launch in a new market, and issue a challenge to every orthodontist: Let’s build a profession that values reputation, kindness, and community over ego and competition.

Key Takeaways

Intro (00:00)
Why new orthodontists should make the first move (00:20)
The wrong mindset when entering a saturated market (01:10)
How to be gracious as the established doc (01:45)
A cautionary tale of disrespect (03:00)
Why badmouthing a colleague only hurts you (03:50)

My call for a more collaborative ortho community (04:50)

Additional Resources

Want to connect with orthodontists who believe in lifting each other up?

Come to the final Orthopreneurs Summit in Las Vegas this September. Trust me—it’ll be the most impactful event you’ve ever attended.
Go to opSummit2025.com and grab your spot today.

- For more information, visit: https://orthopreneurs.com/

- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs