Understanding IP Matters
The Secret is Out – Trade Secrets are Driving Competitive Advantage
Chapters
Chapters
1:39
Trade secrets are information assets you don't want the competition to know
5:47
Licensing trade secrets
7:31
Allowing companies to control information access leads to more dissemination of knowledge
9:42
Strategy for sharing information with employees
13:51
Enforcing IP rights in China has been challenging
15:16
Heads of companies should meet to discuss the extent of sharing trade secrets internally and externally in a company
16:51
Why some companies have little regard for trade secrets
19:52
Identifying risks and sensible people management is key for maintaining trade secrets in a company
Info
Understanding IP Matters
The Secret is Out – Trade Secrets are Driving Competitive Advantage
Sep 21, 2022 Season 2 Episode 1
James Pooley

National Science Foundation research shows that many R&D-oriented companies believe that trade secrets are more important than patents and copyrights. How did this happen and why are trade secrets growing in importance? Also, what do creators, employees and businesses need to know about trade secrets to compete. 

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