The Hidden Value of IP Understanding

Chief Innovation Officer Brian Hinman explains the importance of linking invention goals to business strategy, and what it means for investment returns.

Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.

Chapters

• 1:30 Revealing the IP stack can be an ‘ah-ha’ moment for some companies
• 2:51 Is the IBM licensing model still viable?
• 7:45 Learning to become an entrepreneur wasn’t easy
• 9:54 Poor quality claims bring down the whole patent system
• 14:55 You could call IBM, Philips and Ericsson NPEs
• 16:14 Leaders need to ask what my business going to look like down the road?
• 17:30 IP basics is something everyone should have a basic awareness of
• 21:09 A standardized way of looking at IP as assets will help to get it on the balance sheet and reported quarterly
• 23:30 I applaude organizations that are trying to get innovation better recognized