Understanding IP Matters
The Hidden Value of IP Understanding
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Chapters
1:30
Revealing the IP stack can be an ‘ah-ha’ moment for some companies
2:51
Is the IBM licensing model still viable?
7:45
Learning to become an entrepreneur wasn’t easy
9:54
Poor quality claims bring down the whole patent system
14:55
You could call IBM, Philips and Ericsson NPEs
16:14
Leaders need to ask what my business going to look like down the road?
17:30
IP basics is something everyone should have a basic awareness of
21:09
A standardized way of looking at IP as assets will help to get it on the balance sheet and reported quarterly
23:30
I applaude organizations that are trying to get innovation better recognized
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Understanding IP Matters
The Hidden Value of IP Understanding
Dec 06, 2021 Season 1 Episode 1
The Center For Intellectual Property Understanding

Chief Innovation Officer Brian Hinman explains the importance of linking invention goals to business strategy, and what it means for investment returns.

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