The Hidden Value of IP Understanding

Chief Innovation Officer Brian Hinman explains the importance of linking invention goals to business strategy, and what it means for investment returns.

Chapters

• 1:30 Revealing the IP stack can be an ‘ah-ha’ moment for some companies
• 2:51 Is the IBM licensing model still viable?
• 7:45 Learning to become an entrepreneur wasn’t easy
• 9:54 Poor quality claims bring down the whole patent system
• 14:55 You could call IBM, Philips and Ericsson NPEs
• 16:14 Leaders need to ask what my business going to look like down the road?
• 17:30 IP basics is something everyone should have a basic awareness of
• 21:09 A standardized way of looking at IP as assets will help to get it on the balance sheet and reported quarterly
• 23:30 I applaude organizations that are trying to get innovation better recognized