Turning Podcast IP into Multi-Platform Revenue

Podnews Weekly Review

Podnews Weekly Review
Turning Podcast IP into Multi-Platform Revenue
Jul 18, 2025 Season 3 Episode 25
James Cridland and Sam Sethi

We have interviews with James Burtt from the newly-launched Pivot Productions; Liam Heffernan from Mercury Podcast Network who has just announced a new partnership with the Student Radio Association; and founder & CEO Will Malnati of At Will Media on taking IP from podcasts into other platforms.

Plus - weekly podcast listening in the US has reached a staggering 773 million hours according to new data from Edison Research. This robust metric provides a more meaningful measurement than percentage reach, showing the growing intensity of podcast consumption while enabling better cross-media comparison.

• Audioboom acquires UK podcast company Adelicious, maintaining both brands to serve different market segments
• YouTube announces plans to demonetize inauthentic AI-generated content, raising questions about disclosure standards
• New and updated podcast apps include Campfire (German), Fountain and Podhome

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