{"version":"1.0.0","segments":[{"speaker":"[Chelsea Peitz]","startTime":24.458,"endTime":28.622,"body":"If you're feeling burnt out"},{"speaker":"[Chelsea Peitz]","startTime":24.458,"endTime":28.622,"body":"by making content and the sheer volume of having"},{"speaker":"[Chelsea Peitz]","startTime":28.642,"endTime":31.965,"body":"to make more and more and more"},{"speaker":"[Chelsea Peitz]","startTime":28.642,"endTime":31.965,"body":"and more and more, this podcast episode is"},{"speaker":"[Chelsea Peitz]","startTime":32.006,"endTime":35.93,"body":"for you. And as a side note,"},{"speaker":"[Chelsea Peitz]","startTime":32.006,"endTime":35.93,"body":"it is for me as well. I've talked about this"},{"speaker":"[Chelsea Peitz]","startTime":35.95,"endTime":39.954,"body":"before where I personally experience"},{"speaker":"[Chelsea Peitz]","startTime":35.95,"endTime":39.954,"body":"a lot of content stress and I overthink and"},{"speaker":"[Chelsea Peitz]","startTime":39.994,"endTime":43.458,"body":"I still do it. One of the things"},{"speaker":"[Chelsea Peitz]","startTime":39.994,"endTime":43.458,"body":"that I've done recently is I have a couple"},{"speaker":"[Chelsea Peitz]","startTime":43.757999999999996,"endTime":48.897999999999996,"body":"of content buddies where I,"},{"speaker":"[Chelsea Peitz]","startTime":43.757999999999996,"endTime":48.897999999999996,"body":"when I get into that zone. I share my content"},{"speaker":"[Chelsea Peitz]","startTime":48.958,"endTime":51.299,"body":"ideas with them and we kind"},{"speaker":"[Chelsea Peitz]","startTime":48.958,"endTime":51.299,"body":"of work through it together. So maybe that'll"},{"speaker":"[Chelsea Peitz]","startTime":51.319,"endTime":54.099000000000004,"body":"be something that'll be helpful"},{"speaker":"[Chelsea Peitz]","startTime":51.319,"endTime":54.099000000000004,"body":"for you because you know, we get stuck in our"},{"speaker":"[Chelsea Peitz]","startTime":54.219,"endTime":58.581,"body":"own content and our own, our"},{"speaker":"[Chelsea Peitz]","startTime":54.219,"endTime":58.581,"body":"own ideas and we overthink it. And sometimes"},{"speaker":"[Chelsea Peitz]","startTime":58.601,"endTime":62.422,"body":"having that fresh perspective"},{"speaker":"[Chelsea Peitz]","startTime":58.601,"endTime":62.422,"body":"of somebody not having any idea what you're"},{"speaker":"[Chelsea Peitz]","startTime":62.462,"endTime":66.463,"body":"trying to convey, but like"},{"speaker":"[Chelsea Peitz]","startTime":62.462,"endTime":66.463,"body":"seize all these puzzle pieces can put the puzzle"},{"speaker":"[Chelsea Peitz]","startTime":66.483,"endTime":69.964,"body":"together. It's kind of like"},{"speaker":"[Chelsea Peitz]","startTime":66.483,"endTime":69.964,"body":"when you've got the puzzle out there and the"},{"speaker":"[Chelsea Peitz]","startTime":70.244,"endTime":73.805,"body":"one space that you've been"},{"speaker":"[Chelsea Peitz]","startTime":70.244,"endTime":73.805,"body":"looking for and somebody else comes along and"},{"speaker":"[Chelsea Peitz]","startTime":73.905,"endTime":76.85,"body":"easily just picks it up and"},{"speaker":"[Chelsea Peitz]","startTime":73.905,"endTime":76.85,"body":"they're like, oh. here it is and pops it right"},{"speaker":"[Chelsea Peitz]","startTime":76.87,"endTime":83.072,"body":"in the puzzle. Oh my gosh,"},{"speaker":"[Chelsea Peitz]","startTime":76.87,"endTime":83.072,"body":"that drives me bonkers. So if you are feeling"},{"speaker":"[Chelsea Peitz]","startTime":83.232,"endTime":87.894,"body":"overwhelmed, this podcast is"},{"speaker":"[Chelsea Peitz]","startTime":83.232,"endTime":87.894,"body":"for you. And I'm gonna give you a quick warning"},{"speaker":"[Chelsea Peitz]","startTime":87.934,"endTime":93.676,"body":"because this content advice"},{"speaker":"[Chelsea Peitz]","startTime":87.934,"endTime":93.676,"body":"is controversial. The content advice is simply"},{"speaker":"[Chelsea Peitz]","startTime":93.71600000000001,"endTime":102.084,"body":"this, stop building a content"},{"speaker":"[Chelsea Peitz]","startTime":93.71600000000001,"endTime":102.084,"body":"machine. If I read one more blog post or hear"},{"speaker":"[Chelsea Peitz]","startTime":102.125,"endTime":106.789,"body":"somebody or see a title for"},{"speaker":"[Chelsea Peitz]","startTime":102.125,"endTime":106.789,"body":"a session that says build a content machine"},{"speaker":"[Chelsea Peitz]","startTime":106.82900000000001,"endTime":111.89500000000001,"body":"or anything having to do with,"},{"speaker":"[Chelsea Peitz]","startTime":106.82900000000001,"endTime":111.89500000000001,"body":"you know, make 128 pieces of content and repurpose"},{"speaker":"[Chelsea Peitz]","startTime":111.915,"endTime":116.63900000000001,"body":"them and then put them through"},{"speaker":"[Chelsea Peitz]","startTime":111.915,"endTime":116.63900000000001,"body":"chat GPT and spit them out here. Yes, if you"},{"speaker":"[Chelsea Peitz]","startTime":116.72,"endTime":121.164,"body":"want to do that and that is"},{"speaker":"[Chelsea Peitz]","startTime":116.72,"endTime":121.164,"body":"not taxing you, that is not burning you out."},{"speaker":"[Chelsea Peitz]","startTime":121.785,"endTime":128.04999999999998,"body":"Great. But I'm here to tell"},{"speaker":"[Chelsea Peitz]","startTime":121.785,"endTime":128.04999999999998,"body":"you that your ideal customer doesn't need 63"},{"speaker":"[Chelsea Peitz]","startTime":128.07,"endTime":132.334,"body":"pieces of content to determine"},{"speaker":"[Chelsea Peitz]","startTime":128.07,"endTime":132.334,"body":"if they're going to trust you, to determine"},{"speaker":"[Chelsea Peitz]","startTime":132.474,"endTime":138.259,"body":"even if you are competent or"},{"speaker":"[Chelsea Peitz]","startTime":132.474,"endTime":138.259,"body":"likable or familiar. And the idea of having"},{"speaker":"[Chelsea Peitz]","startTime":138.299,"endTime":143.964,"body":"to constantly make content"},{"speaker":"[Chelsea Peitz]","startTime":138.299,"endTime":143.964,"body":"all day long, it's crushing your soul and it's"},{"speaker":"[Chelsea Peitz]","startTime":144.04399999999998,"endTime":150.029,"body":"pressuring you to post something"},{"speaker":"[Chelsea Peitz]","startTime":144.04399999999998,"endTime":150.029,"body":"just to post it. Now, we could have the quantity"},{"speaker":"[Chelsea Peitz]","startTime":150.069,"endTime":153.171,"body":"versus quantity. quality debate"},{"speaker":"[Chelsea Peitz]","startTime":150.069,"endTime":153.171,"body":"all day long. And I think you know where I"},{"speaker":"[Chelsea Peitz]","startTime":153.211,"endTime":157.334,"body":"stand on that. And there are"},{"speaker":"[Chelsea Peitz]","startTime":153.211,"endTime":157.334,"body":"times when, you know, I could say, listen,"},{"speaker":"[Chelsea Peitz]","startTime":157.394,"endTime":161.596,"body":"if you're an overthinker, just"},{"speaker":"[Chelsea Peitz]","startTime":157.394,"endTime":161.596,"body":"post the darn thing. And you might say, but"},{"speaker":"[Chelsea Peitz]","startTime":161.716,"endTime":165.599,"body":"I thought you said quality"},{"speaker":"[Chelsea Peitz]","startTime":161.716,"endTime":165.599,"body":"over quantity. I'm thinking of it more like"},{"speaker":"[Chelsea Peitz]","startTime":165.639,"endTime":173.031,"body":"this. More is only better if"},{"speaker":"[Chelsea Peitz]","startTime":165.639,"endTime":173.031,"body":"it's better. for you and your mental health"},{"speaker":"[Chelsea Peitz]","startTime":173.091,"endTime":177.814,"body":"and sustainability and also"},{"speaker":"[Chelsea Peitz]","startTime":173.091,"endTime":177.814,"body":"for your audience. And in my opinion, also"},{"speaker":"[Chelsea Peitz]","startTime":177.874,"endTime":183.038,"body":"for the algorithm. I don't"},{"speaker":"[Chelsea Peitz]","startTime":177.874,"endTime":183.038,"body":"think the algorithm quote, needs more of your"},{"speaker":"[Chelsea Peitz]","startTime":183.078,"endTime":190.50300000000001,"body":"content. It needs you to have"},{"speaker":"[Chelsea Peitz]","startTime":183.078,"endTime":190.50300000000001,"body":"attention. It needs your communication. That's"},{"speaker":"[Chelsea Peitz]","startTime":190.523,"endTime":194.205,"body":"your comments and your DMs"},{"speaker":"[Chelsea Peitz]","startTime":190.523,"endTime":194.205,"body":"to, you know, fuel the system and determine"},{"speaker":"[Chelsea Peitz]","startTime":194.225,"endTime":197.68800000000002,"body":"what kind of content to share"},{"speaker":"[Chelsea Peitz]","startTime":194.225,"endTime":197.68800000000002,"body":"with you. But if you are feeling less than"},{"speaker":"[Chelsea Peitz]","startTime":197.768,"endTime":201.618,"body":"or stressed because you are"},{"speaker":"[Chelsea Peitz]","startTime":197.768,"endTime":201.618,"body":"not posting every single day, or multiple times"},{"speaker":"[Chelsea Peitz]","startTime":201.65800000000002,"endTime":204.8,"body":"a day. I wanna let you know"},{"speaker":"[Chelsea Peitz]","startTime":201.65800000000002,"endTime":204.8,"body":"that we've talked about this too. There are"},{"speaker":"[Chelsea Peitz]","startTime":204.94,"endTime":208.722,"body":"seasons of your business, of"},{"speaker":"[Chelsea Peitz]","startTime":204.94,"endTime":208.722,"body":"your life, of your mental health, of your emotional"},{"speaker":"[Chelsea Peitz]","startTime":208.762,"endTime":214.485,"body":"health. And I'm in the season"},{"speaker":"[Chelsea Peitz]","startTime":208.762,"endTime":214.485,"body":"of my life where I have personally decided"},{"speaker":"[Chelsea Peitz]","startTime":215.065,"endTime":220.608,"body":"to not post because it's Wednesday"},{"speaker":"[Chelsea Peitz]","startTime":215.065,"endTime":220.608,"body":"at 12 o'clock and that's what I put on my calendar."},{"speaker":"[Chelsea Peitz]","startTime":220.788,"endTime":225.086,"body":"And I feel like I have to create"},{"speaker":"[Chelsea Peitz]","startTime":220.788,"endTime":225.086,"body":"something and that pressure is mounting. I"},{"speaker":"[Chelsea Peitz]","startTime":225.306,"endTime":229.948,"body":"am still finding my way with"},{"speaker":"[Chelsea Peitz]","startTime":225.306,"endTime":229.948,"body":"content and batching and creating. What I've"},{"speaker":"[Chelsea Peitz]","startTime":229.988,"endTime":235.73,"body":"done now is I brain dump all"},{"speaker":"[Chelsea Peitz]","startTime":229.988,"endTime":235.73,"body":"of my sort of one-liners slash quotes into"},{"speaker":"[Chelsea Peitz]","startTime":235.77,"endTime":239.272,"body":"Canva graphics so that they're"},{"speaker":"[Chelsea Peitz]","startTime":235.77,"endTime":239.272,"body":"all ready to go and I can pick and choose from"},{"speaker":"[Chelsea Peitz]","startTime":239.312,"endTime":244.454,"body":"them. I have this ongoing list"},{"speaker":"[Chelsea Peitz]","startTime":239.312,"endTime":244.454,"body":"of quotes, if you will, inside of Canva and"},{"speaker":"[Chelsea Peitz]","startTime":244.494,"endTime":246.995,"body":"it's all ready to go when something"},{"speaker":"[Chelsea Peitz]","startTime":244.494,"endTime":246.995,"body":"jumps out at me and I'm like, okay, here's"},{"speaker":"[Chelsea Peitz]","startTime":247.01500000000001,"endTime":252.637,"body":"an idea that I want to run"},{"speaker":"[Chelsea Peitz]","startTime":247.01500000000001,"endTime":252.637,"body":"with. I'm really a big believer in this. It's"},{"speaker":"[Chelsea Peitz]","startTime":252.737,"endTime":256.815,"body":"not necessarily about... content,"},{"speaker":"[Chelsea Peitz]","startTime":252.737,"endTime":256.815,"body":"it's about context. And this is also a show"},{"speaker":"[Chelsea Peitz]","startTime":256.835,"endTime":260.217,"body":"that I talked about years ago"},{"speaker":"[Chelsea Peitz]","startTime":256.835,"endTime":260.217,"body":"with the difference between content and context"},{"speaker":"[Chelsea Peitz]","startTime":260.317,"endTime":265.93899999999996,"body":"is, content is the actual thing."},{"speaker":"[Chelsea Peitz]","startTime":260.317,"endTime":265.93899999999996,"body":"It's the post, right? And it could be a market"},{"speaker":"[Chelsea Peitz]","startTime":265.979,"endTime":269.621,"body":"update. It could be something"},{"speaker":"[Chelsea Peitz]","startTime":265.979,"endTime":269.621,"body":"that is talking about your new listing. It"},{"speaker":"[Chelsea Peitz]","startTime":269.661,"endTime":275.704,"body":"can be the five reasons, blah,"},{"speaker":"[Chelsea Peitz]","startTime":269.661,"endTime":275.704,"body":"blah, blah. And the idea here is that it's"},{"speaker":"[Chelsea Peitz]","startTime":275.764,"endTime":280.106,"body":"not just about posting content."},{"speaker":"[Chelsea Peitz]","startTime":275.764,"endTime":280.106,"body":"If it was, we'd all be winning. We'd all just"},{"speaker":"[Chelsea Peitz]","startTime":280.126,"endTime":283.86699999999996,"body":"go to Canva and we would just"},{"speaker":"[Chelsea Peitz]","startTime":280.126,"endTime":283.86699999999996,"body":"download whatever and we'd post it up every"},{"speaker":"[Chelsea Peitz]","startTime":283.907,"endTime":288.988,"body":"single day and we would reel"},{"speaker":"[Chelsea Peitz]","startTime":283.907,"endTime":288.988,"body":"in the leads. But that's not what's working"},{"speaker":"[Chelsea Peitz]","startTime":289.02799999999996,"endTime":295.15,"body":"because if it was, we would"},{"speaker":"[Chelsea Peitz]","startTime":289.02799999999996,"endTime":295.15,"body":"all be winning. There's no shortage of content,"},{"speaker":"[Chelsea Peitz]","startTime":295.19,"endTime":299.65099999999995,"body":"content ideas or templates"},{"speaker":"[Chelsea Peitz]","startTime":295.19,"endTime":299.65099999999995,"body":"everywhere. I love templates. I use Canva on"},{"speaker":"[Chelsea Peitz]","startTime":299.691,"endTime":307.173,"body":"the daily and I take that template,"},{"speaker":"[Chelsea Peitz]","startTime":299.691,"endTime":307.173,"body":"that guideline, that tool, and I put my context"},{"speaker":"[Chelsea Peitz]","startTime":307.27299999999997,"endTime":312.779,"body":"into it. which is the personality,"},{"speaker":"[Chelsea Peitz]","startTime":307.27299999999997,"endTime":312.779,"body":"the perspective, the hot take, the controversial"},{"speaker":"[Chelsea Peitz]","startTime":312.919,"endTime":319.222,"body":"unpopular opinion. One of the"},{"speaker":"[Chelsea Peitz]","startTime":312.919,"endTime":319.222,"body":"unpopular opinions I have is that stop making"},{"speaker":"[Chelsea Peitz]","startTime":319.262,"endTime":324.32399999999996,"body":"a content machine because it's"},{"speaker":"[Chelsea Peitz]","startTime":319.262,"endTime":324.32399999999996,"body":"probably burning you out and it's soul sucking"},{"speaker":"[Chelsea Peitz]","startTime":324.44399999999996,"endTime":327.16499999999996,"body":"and you feel like you have"},{"speaker":"[Chelsea Peitz]","startTime":324.44399999999996,"endTime":327.16499999999996,"body":"to keep showing up. So you just start posting"},{"speaker":"[Chelsea Peitz]","startTime":327.205,"endTime":330.56699999999995,"body":"something or you hire someone"},{"speaker":"[Chelsea Peitz]","startTime":327.205,"endTime":330.56699999999995,"body":"or maybe you hire someone and you realize you're"},{"speaker":"[Chelsea Peitz]","startTime":330.587,"endTime":333.40799999999996,"body":"like, I shouldn't have even"},{"speaker":"[Chelsea Peitz]","startTime":330.587,"endTime":333.40799999999996,"body":"done that because I don't even love the, it's"},{"speaker":"[Chelsea Peitz]","startTime":333.428,"endTime":336.32899999999995,"body":"not resonating with me, the"},{"speaker":"[Chelsea Peitz]","startTime":333.428,"endTime":336.32899999999995,"body":"content they're putting out there. Now I feel"},{"speaker":"[Chelsea Peitz]","startTime":336.349,"endTime":341.34799999999996,"body":"like I've spent all this money"},{"speaker":"[Chelsea Peitz]","startTime":336.349,"endTime":341.34799999999996,"body":"and You know, we let these pressures of having"},{"speaker":"[Chelsea Peitz]","startTime":341.388,"endTime":347.212,"body":"to do and keep up really paralyze"},{"speaker":"[Chelsea Peitz]","startTime":341.388,"endTime":347.212,"body":"us or make, you know, decisions that perhaps"},{"speaker":"[Chelsea Peitz]","startTime":347.25199999999995,"endTime":350.955,"body":"if we had just taken a step"},{"speaker":"[Chelsea Peitz]","startTime":347.25199999999995,"endTime":350.955,"body":"back, we wouldn't have made. And I am talking"},{"speaker":"[Chelsea Peitz]","startTime":350.99499999999995,"endTime":355.378,"body":"to myself. I'm literally like"},{"speaker":"[Chelsea Peitz]","startTime":350.99499999999995,"endTime":355.378,"body":"imagining myself sitting here because I go"},{"speaker":"[Chelsea Peitz]","startTime":355.39799999999997,"endTime":360.56199999999995,"body":"through this too. I'm like,"},{"speaker":"[Chelsea Peitz]","startTime":355.39799999999997,"endTime":360.56199999999995,"body":"oh my gosh, I only posted once this week in"},{"speaker":"[Chelsea Peitz]","startTime":360.582,"endTime":365.16499999999996,"body":"the feed. But you know what?"},{"speaker":"[Chelsea Peitz]","startTime":360.582,"endTime":365.16499999999996,"body":"I talked to people and talk to people every"},{"speaker":"[Chelsea Peitz]","startTime":365.185,"endTime":373.22999999999996,"body":"day. And I know where my sustainability"},{"speaker":"[Chelsea Peitz]","startTime":365.185,"endTime":373.22999999999996,"body":"line is. I also know that I just can't do it"},{"speaker":"[Chelsea Peitz]","startTime":373.31,"endTime":376.69199999999995,"body":"all. And there are things that"},{"speaker":"[Chelsea Peitz]","startTime":373.31,"endTime":376.69199999999995,"body":"I'm doing, and I enjoy more, like talking to"},{"speaker":"[Chelsea Peitz]","startTime":376.73199999999997,"endTime":386.37699999999995,"body":"people. And so context is about"},{"speaker":"[Chelsea Peitz]","startTime":376.73199999999997,"endTime":386.37699999999995,"body":"creating consistency for your audience, but"},{"speaker":"[Chelsea Peitz]","startTime":386.417,"endTime":389.479,"body":"also for you. And let's just"},{"speaker":"[Chelsea Peitz]","startTime":386.417,"endTime":389.479,"body":"throw in the algorithm for good measure. Okay,"},{"speaker":"[Chelsea Peitz]","startTime":389.959,"endTime":396.183,"body":"but consistency doesn't mean"},{"speaker":"[Chelsea Peitz]","startTime":389.959,"endTime":396.183,"body":"daily. Views don't equal value. and this constant"},{"speaker":"[Chelsea Peitz]","startTime":396.22299999999996,"endTime":401.868,"body":"pressure to create more, create"},{"speaker":"[Chelsea Peitz]","startTime":396.22299999999996,"endTime":401.868,"body":"more, create more. My best tip is if you do"},{"speaker":"[Chelsea Peitz]","startTime":401.888,"endTime":405.791,"body":"want to create a content machine"},{"speaker":"[Chelsea Peitz]","startTime":401.888,"endTime":405.791,"body":"and you are feeling a little bit stressed about"},{"speaker":"[Chelsea Peitz]","startTime":405.83099999999996,"endTime":409.715,"body":"having new ideas, just go back"},{"speaker":"[Chelsea Peitz]","startTime":405.83099999999996,"endTime":409.715,"body":"to the old ideas. That's also something that"},{"speaker":"[Chelsea Peitz]","startTime":409.755,"endTime":413.037,"body":"I struggled with for a really"},{"speaker":"[Chelsea Peitz]","startTime":409.755,"endTime":413.037,"body":"long time. Like, oh, last year I made a post"},{"speaker":"[Chelsea Peitz]","startTime":413.077,"endTime":417.08099999999996,"body":"about that. Well, you know"},{"speaker":"[Chelsea Peitz]","startTime":413.077,"endTime":417.08099999999996,"body":"what? I'm just going to recreate it. I'm going"},{"speaker":"[Chelsea Peitz]","startTime":417.101,"endTime":422.42499999999995,"body":"to recycle it, refresh it,"},{"speaker":"[Chelsea Peitz]","startTime":417.101,"endTime":422.42499999999995,"body":"give my new spin on it. And so that's a really."},{"speaker":"[Chelsea Peitz]","startTime":423.322,"endTime":427.84499999999997,"body":"easy, low pressure way to go"},{"speaker":"[Chelsea Peitz]","startTime":423.322,"endTime":427.84499999999997,"body":"back to your content. So this is your reminder,"},{"speaker":"[Chelsea Peitz]","startTime":427.885,"endTime":432.529,"body":"this is your sign that if you"},{"speaker":"[Chelsea Peitz]","startTime":427.885,"endTime":432.529,"body":"haven't gone back to recycle or review ideas"},{"speaker":"[Chelsea Peitz]","startTime":432.549,"endTime":436.892,"body":"that you have posted six months"},{"speaker":"[Chelsea Peitz]","startTime":432.549,"endTime":436.892,"body":"ago, six weeks ago, a year ago, here is your"},{"speaker":"[Chelsea Peitz]","startTime":436.952,"endTime":441.39599999999996,"body":"time. Put it into a reel or"},{"speaker":"[Chelsea Peitz]","startTime":436.952,"endTime":441.39599999999996,"body":"if you made a video out of it, make it into"},{"speaker":"[Chelsea Peitz]","startTime":441.676,"endTime":446.73999999999995,"body":"a carousel. And ultimately"},{"speaker":"[Chelsea Peitz]","startTime":441.676,"endTime":446.73999999999995,"body":"remember that if you want to build a content"},{"speaker":"[Chelsea Peitz]","startTime":446.76,"endTime":451.972,"body":"machine, you can and you don't"},{"speaker":"[Chelsea Peitz]","startTime":446.76,"endTime":451.972,"body":"have to build a content machine and if you're"},{"speaker":"[Chelsea Peitz]","startTime":452.032,"endTime":455.695,"body":"frustrated because you feel"},{"speaker":"[Chelsea Peitz]","startTime":452.032,"endTime":455.695,"body":"like you have been pushing out a lot of content,"},{"speaker":"[Chelsea Peitz]","startTime":456.876,"endTime":462.52,"body":"ask yourself is it missing"},{"speaker":"[Chelsea Peitz]","startTime":456.876,"endTime":462.52,"body":"the context? Context about why this person"},{"speaker":"[Chelsea Peitz]","startTime":462.53999999999996,"endTime":467.685,"body":"should trust you. Market stats,"},{"speaker":"[Chelsea Peitz]","startTime":462.53999999999996,"endTime":467.685,"body":"house tours, testimonials, that's all content"},{"speaker":"[Chelsea Peitz]","startTime":467.705,"endTime":472.56899999999996,"body":"and it's all good content as"},{"speaker":"[Chelsea Peitz]","startTime":467.705,"endTime":472.56899999999996,"body":"long as it has context which is the relatable"},{"speaker":"[Chelsea Peitz]","startTime":472.609,"endTime":477.893,"body":"story behind it, your personality,"},{"speaker":"[Chelsea Peitz]","startTime":472.609,"endTime":477.893,"body":"your perspective, all of those things are uniquely"},{"speaker":"[Chelsea Peitz]","startTime":477.953,"endTime":483.416,"body":"you. And I would argue that"},{"speaker":"[Chelsea Peitz]","startTime":477.953,"endTime":483.416,"body":"your future client doesn't necessarily need"},{"speaker":"[Chelsea Peitz]","startTime":483.536,"endTime":487.65799999999996,"body":"all of these pieces of content"},{"speaker":"[Chelsea Peitz]","startTime":483.536,"endTime":487.65799999999996,"body":"library to develop that trust with you. They"},{"speaker":"[Chelsea Peitz]","startTime":487.698,"endTime":493.582,"body":"just need to know, can I trust"},{"speaker":"[Chelsea Peitz]","startTime":487.698,"endTime":493.582,"body":"you that you can help me achieve my goals?"},{"speaker":"[Chelsea Peitz]","startTime":494.222,"endTime":498.804,"body":"Not necessarily is now a good"},{"speaker":"[Chelsea Peitz]","startTime":494.222,"endTime":498.804,"body":"time to buy or sell. And again, don't get me"},{"speaker":"[Chelsea Peitz]","startTime":498.844,"endTime":502.70599999999996,"body":"wrong. I am not saying you"},{"speaker":"[Chelsea Peitz]","startTime":498.844,"endTime":502.70599999999996,"body":"should not make that content. If it's the only"},{"speaker":"[Chelsea Peitz]","startTime":502.74699999999996,"endTime":506.989,"body":"thing that you're making and"},{"speaker":"[Chelsea Peitz]","startTime":502.74699999999996,"endTime":506.989,"body":"it does not have the context, which is how"},{"speaker":"[Chelsea Peitz]","startTime":507.049,"endTime":511.87899999999996,"body":"you make the thing. have meaning"},{"speaker":"[Chelsea Peitz]","startTime":507.049,"endTime":511.87899999999996,"body":"to someone's head and their heart, i.e. you're"},{"speaker":"[Chelsea Peitz]","startTime":511.899,"endTime":515.121,"body":"gonna put your face in it,"},{"speaker":"[Chelsea Peitz]","startTime":511.899,"endTime":515.121,"body":"your voice. You're gonna give your opinion,"},{"speaker":"[Chelsea Peitz]","startTime":515.141,"endTime":518.862,"body":"your hot take. You're gonna"},{"speaker":"[Chelsea Peitz]","startTime":515.141,"endTime":518.862,"body":"say, oh my gosh, once upon a time I made this"},{"speaker":"[Chelsea Peitz]","startTime":518.902,"endTime":523.384,"body":"huge mistake about this and"},{"speaker":"[Chelsea Peitz]","startTime":518.902,"endTime":523.384,"body":"here's what I learned. That is uniquely the"},{"speaker":"[Chelsea Peitz]","startTime":523.424,"endTime":526.466,"body":"context that shows people who"},{"speaker":"[Chelsea Peitz]","startTime":523.424,"endTime":526.466,"body":"you really are can make a stranger feel like"},{"speaker":"[Chelsea Peitz]","startTime":526.486,"endTime":530.528,"body":"they already know you. It's"},{"speaker":"[Chelsea Peitz]","startTime":526.486,"endTime":530.528,"body":"the humanity, right? Like people say that the"},{"speaker":"[Chelsea Peitz]","startTime":530.568,"endTime":536.283,"body":"content is you. Well, the context"},{"speaker":"[Chelsea Peitz]","startTime":530.568,"endTime":536.283,"body":"is you. And so if you've been struggling with"},{"speaker":"[Chelsea Peitz]","startTime":536.323,"endTime":541.746,"body":"this, I'm giving you the permission"},{"speaker":"[Chelsea Peitz]","startTime":536.323,"endTime":541.746,"body":"to not build a content machine. Or maybe look"},{"speaker":"[Chelsea Peitz]","startTime":541.7660000000001,"endTime":547.6700000000001,"body":"at it in a different way that"},{"speaker":"[Chelsea Peitz]","startTime":541.7660000000001,"endTime":547.6700000000001,"body":"your commentary, your engagement, your communication"},{"speaker":"[Chelsea Peitz]","startTime":547.971,"endTime":552.8340000000001,"body":"is your most important form"},{"speaker":"[Chelsea Peitz]","startTime":547.971,"endTime":552.8340000000001,"body":"of content. So while this may seem a little"},{"speaker":"[Chelsea Peitz]","startTime":552.854,"endTime":557.6370000000001,"body":"bit controversial, I'm a big"},{"speaker":"[Chelsea Peitz]","startTime":552.854,"endTime":557.6370000000001,"body":"believer in stop building a content machine."},{"speaker":"[Chelsea Peitz]","startTime":557.777,"endTime":566.2320000000001,"body":"Start creating a context machine,"},{"speaker":"[Chelsea Peitz]","startTime":557.777,"endTime":566.2320000000001,"body":"a context conduit, if you will. that can connect"},{"speaker":"[Chelsea Peitz]","startTime":566.292,"endTime":574.303,"body":"people to you and the unique"},{"speaker":"[Chelsea Peitz]","startTime":566.292,"endTime":574.303,"body":"part of why you're qualified and you're trustworthy"},{"speaker":"[Chelsea Peitz]","startTime":574.443,"endTime":579.3290000000001,"body":"to be able to help that person"},{"speaker":"[Chelsea Peitz]","startTime":574.443,"endTime":579.3290000000001,"body":"solve their problems."}]}