Numerous organisations possess substantial data assets. As AI gains momentum, a select few are keen on harnessing AI's potential to unlock value from their data reservoirs. Zühlke's Managing Director of Technology, Keya Desai, adeptly unravels the path to becoming an agile, data-driven entity. She underscores AI's authenticity and its potential to significantly impact our lives. Keya contends that AI's utility extends to nearly every industry, with only a scant 2-3 exceptions. Looking through an investor's lens, Keya envisions AI as a prudent, long-term investment, recognising tangible outcomes may take 3 to 5 years to fully materialise.