The Law of Success

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Transcript

Seeing Yourself As Limitless

SPEAKER_01 0:05

Once you see what you actually are, that you're an infinite, limitless being, you'll see that nothing exists outside of you. I'm your host, Derek Grant, and this is the Pathway to Your Results Podcast. Ladies and gentlemen, welcome to the Pathway to Results Podcast. It is your boy DG. We're gonna go ahead and jump right into it because I've been waiting. The last two weeks, if you listen to the last two podcast episodes, it was to get you to this point. It was to get you to this point. Now, this is something, you know me, I always got a story for you. I like to take life and use it as a microcosm and then make a podcast and then share it with some people. So I got a client, right? Shout out Haley Van Liv. Haley, thank you for this inspiration. Um She's down in Miami and she's with unrivaled three-on-three basketball league. And I was asking her, I was like, so what do you do when you don't because she's rehabbing her ankle. I was like, what do you do when you don't um like uh uh you're not playing or you're not rehabbing? She's like, I love to do puzzles. I was like, puzzles. Now, just earlier, the day before, Carly said that she's like, I need to order another puzzle, because she always does puzzles. I had never ordered a puzzle for me before. So you know me. I'm on my Jaguar kick right now. So I said, Let me go on Amazon. Amazon right now has been good to me. Let me go on Amazon and see if I can find a Jaguar puzzle. So I asked Haley, I said, Haley, how many, like, what puzzle, like how many pieces is it? I don't know yet. I'm not a puzzle aficionado, but you all know me. I'm an ophicus, Sagittarius, and that's one thing I will do. I may not note something on Monday. By Friday, I am an expert at it. Because I'm going to literally become obsessed with it, right? Carly says I have an addictive personality. That's neither here nor there. Anyway. So I asked Haley, I'm like, how many puzzle pieces? She goes, she's like, I do a thousand. I'm like, a thousand? I don't know if a thousand is a lot, but a thousand pieces I think is a lot. So I was like, well, let me go on Amazon. First, let me see if I can if they have any Jaguar puzzles, okay? And then we'll worry about the number. Because right now I'm not really doing no other puzzles if it ain't a Jaguar, okay? You hear what I'm saying? Uh so I go on Amazon and I find one, and it's 300 pieces. And I'm like, this is a good start. This is a good start. Let me go ahead and order this. So I ordered, so I order the puzzle. Puzzle comes in about three days later. I open up that puzzle box. And these were the words that came out of my mouth. Lord have mercy, how am I gonna do this? How in the world am I gonna now? 300 doesn't sound like a lot when it's an abstract concept, but when you got 300 pieces laid out in front of you, and mind you, this is a jaguar that's laying on a uh sh a bank with foliage and shrubs and ferns. And I start to look at this picture, I'm like, how am I gonna put this together? Look at all these spots on this animal, and then look at all these different types of trees. I'm like, this is gonna be anyway. I'm kind of going into it with like, how am I gonna do this type mentality? That was not the DG mindset way, and I realized that. So I needed to change some things up. Okay, so I sit down and I start doing the puzzle. And first thing I notice is how I do the puzzle. I went through and got all of the end pieces, right? Because you know the end pieces, you can tell they have straight lines. I got all the end pieces and separated them. Now, there was, and I don't know if this is traditional with puzzles. This is just my first puzzle, so I'm I don't know yet. Don't worry, I got another one on the way. Um, this person who made the puzzle, who drew the picture, it had their signature on it. So now I see there's probably only gonna be like four or five pieces that have a signature, and it's at the bottom. So I know this is the end piece. You see, now I'm just using what they call this uh uh um uh process of elimination, or as we used to call it, multiple guests. Right? So I'm figuring this out now. So I got the the the corner left part with the end. Okay, boom, we're rolling. After that, things slowed down drastically. Drastically. Now, this is my first puzzle that I have intentionally, I have worked on puzzles before with people, but never have I said, I'm going to conquer this puzzle. So I sit down with this puzzle, and I made the commitment to myself, we're gonna show up every single day and work on this, right? And here's why. Because Jesus, my shaman, right? My shaman, ayahuasca ceremonies. The last time I saw him, he asked me, he goes, What do you like to do? And I'm like, I don't know. And he's like, you need to start doing things that like make you happy. You need to start doing things that make you happy. And I'm like, okay. And he's like, and it doesn't require you to like make money or it doesn't require you, it just you just like doing it. I'm like, okay, cool. So I ordered a drone flute, a Native American drone flute. Okay. That has not come in yet. Trust, better believe you will heal her hear it on a podcast once I learn how to play it. I might change the intro, I don't know. But I ordered that because I can see myself just sitting in my office going, fit her on the roof or some Jack Black type stuff. I can see myself doing that. That's gonna bring happiness to me. I already know that. So I got these puzzles now, and I'm like, I have to be more intentional letting my nervous system rest by doing puzzles. So I start doing this puzzle, and then I start to notice the framework of how I do it. But then more importantly, I start to figure out while I'm putting the puzzle together that this puzzle is really like life. Life is a puzzle. And I went through all the phases of it. Man, this man, this is hard. Dang, this is a lot. How am I gonna figure this out? Don't we do this in life? Don't we do the same thing in life? Look, I even went to this point. This is this is the victim mode. This is the unaccountable, right? We all, some of y'all, I'm talking directly to you, because you know what I'm talking about right now. We do this. I bet I'm missing a piece. There ain't even enough pieces in here to even finish this. If something's off, like it, like the puzzle doesn't have the pieces. No, you couldn't put the puzzle together. That's all it was. So then I started to realize, well, if this is a microcosm of life, how do we put the puzzle together? However, I put the puzzle together on the puzzle, it's gonna be the same way we put the puzzle together. Yeah, you start to see. I start to see all this universe and all the mathematical equations start to open up. And I'm like, oh my goodness, once I figure out how I put this puzzle together, I will figure out how to put the puzzle together. Do we see how this works? So now, here is where the story picks up. I started to get into a groove. I started to get into a rhythm. I wasn't worried about whether or not I could put the pieces together. I started to fall in love with my thought process, my mentality, how I was when I sat down to do the puzzle. Then here's what I did one day. I found some uh uh shamanic meditative music on YouTube, and I put the headphones on, I put the noise canceling on, and now here I am sitting here with the puzzle. There ain't not a soul in this universe right now. It's just me and Uncle Pantana. This is me and the Jaguar sitting right now. We sitting here working together on this puzzle. And I said, Oh my goodness, I'm rolling. You know what a rolling means. Y'all know what rolling means. When you put a puzzle together, when you put a piece in, dang that work. And you put another piece in, dang that work. I am rolling at this point. And I realized, oh my goodness. For whatever reason, when I listen to this music, I have no thoughts. I have no mind. When I have no mind, it's almost like something steers my hand to go grab this piece to see what works here. And I start to start to figure out this is what's working best. So now Carly the day before, she was asking me. Because she was making something. I don't remember what it was. And she said, uh, she had to put it in the oven. She goes, What uh because I hadn't made it before what she was making, and she goes, What do I would I put it in the oven on? I said, just put it in the oven on like 400. She's like, How long do I cook it for? No. I looked at her and I said, No, you know. For you to ask me how long you cook anything, you know I cook with my heart, girl. You know that. I can't tell you how long I cooked it for. I can't even tell you exactly how much of the ingredients I put in. And she looked at me and she goes, Well, how in the world can I cook it then? Oh my goodness. Oh my goodness, do you realize what she just did? She just unlocked something and I realized. If I don't know how I did something, how can it be repeated? Okay. Y'all ain't picking up what I'm dropping right now. I know for a fact that you are not trying to hear one word that I am saying right now. How in the world can we re can we repeat success if we don't know what we did to be successful? This is the puzzle of life. So I went back and sat down at that table and I started to figure out what when I have these quote unquote successful days, when I get on a roll, what is it that I'm doing? What mental state am I in? Emotionally, how I feel, what clarity do I have? What music do I listen to? Do I even listen to music at all? I started to go through all of this so I could figure out what is it that you do that yields to success. See, a lot of times we don't do this. A lot of times we'll do something successful, and then what do you do? You'll change it up. You'll do it differently, instead of just doing the same thing that you did before that got you the results that you wanted. Do you see why I tell you consistency is the key to success? If it worked for you yesterday, do it again tomorrow. Try it. Well, it didn't work this time. Cool. This is your opportunity now to tweak it, to pivot, to extract the data and see what doesn't work. So I went back down that puzzle. Man, let me tell you something. When I tell you those last three days I burned through that puzzle, Hudson even came in there. He came in there and said, Dang, dad, you got it this far now? I said, Yeah, I'm locked in now, son. I figured out what works, I figured out what doesn't work. I got the recipe. So here's what I realized. If there's a recipe for success, we already have it. Because you've done something already that you've accomplished something, but you probably never took the time to see how you did it. So if I asked you, let's just say this, let's just say this. You've accomplished something in your life. Okay? Whatever it is. And now I asked you, how did you do it? And you're like, yeah, I did this, I did this, I did this, and I did this. Okay, then guess what you just did? You just gave me a repeatable process. And you see, if you can repeat it, you can scale it. See, if I did it once, I can do it twice. If I've done it twice, I can do it a million times. I can do it a million times bigger. Do you see? So here's what I started doing. I started to look back on whatever I've done. How did you do it? Write it down. Write it down. And now I told you this. Okay, we talked about the recipe with the beret of tacos, remember that? See, I couldn't make them tacos again if I wanted to. Because I don't know how I did it. I didn't document it. I didn't write down this is the way I was and this is what I did. When you start looking at your goals, you start to realize that success isn't random. Success is not random. It's mechanical. It's mathematical. There's a process. So that's why I started, I started to look. How come most people, most people who make it to the professional level in sports, their parents played at least college? Because their parents already had the framework to get them to college. They already had the recipe. So here's what I want you to remember. Success leaves clues. Success leaves clues. What you did and what worked is telling you to do that again. Do it again. Do it again. Do it again. Do it again. This is why I told you on the last episode. I don't change anything until that I see that it needs changing. I don't change anything until I see that it's broke. Where do you think they got that say? If it ain't broke, go ahead and finish it. Then don't fix it. If it ain't broke, then don't fix it. This is why consistency is so important. Success is always gonna leave clues behind and tell you what you need to do again. Do it again. Do it again. But well, here's what ends up happening. We ain't looking for it. And then you know what we say? I got lucky. Motherfucker, no, you didn't get lucky. You didn't get lucky. Here's what luck is. You know what luck is? Luck is when you did something successful and you can't tell somebody how you did it. You can't tell somebody how you did it. So now everything I realize, oh my goodness, this is what you've been doing. This is what you've been figure out and tell somebody. If somebody would ask you, How did you do this? How did you start your business? How'd you make your first million? How'd you pick yourself up out the mud? How did you do this? How did you and you start to see you already have the framework? You got it. You got the recipe. Now, when you got the recipe, when I got the recipe, hold on, hold on now. Stay with me. I'm getting jazzed up right now. When you got the recipe, guess what you can do? You can go cook that dish whenever you want. You can go cook it. Not only can you cook it, you can tell somebody else how to cook it. And you can show somebody else how to do it. Do you see it? You have just created a product, aka your life that is scalable. And here's the deal. You ready? Are you ready? Are you ready? Y'all stay with me. Write it down. Don't at me on this one. Simplicity scales. And complexity will fail. And here's how we need to process this. When something is simple, I understand it. When something is complex, I don't understand it. So simplicity is me understanding it. When I know how I did it, I will always be able to do it again. And if I can do it once, I can do it a billion times. But if I don't know how I did it, meaning it's complex, it's inevitable that it'll fail. I won't be able to repeat it. I can't do it again. So here's what you do. What did you do? When you did it, why you did it? How you did it. So this is what I started doing. I started to realize I told you, I'm coaching these boys. The B team, we're rolling. I think at the time, I think we're nine and one right now. We're rolling. We lost one game. That's on me. We got a shot at the end to tie it. I'll take that. That was on me. We probably should have won that game. Okay. A team struggling a little bit. Right? Dropped two of the last three. So here's what I did. I looked at the B team. Because the B team is having success. So the B team's leaving clues behind. Y'all hear what I'm saying right now? Good God on my. I don't think y'all see what I'm saying right now. It's telling us right now, the B team is showing us. Here's what you need to do. So I sat down. I'm like, now this is the difference with me. Probably to a fault. I look at the finest details. The finest details. I'll look at somebody and be like, how come your hair looks that way today? That wasn't how it was yesterday. It wasn't laying down like that. What you do? You did something different. You put something in it, didn't you? That's the way my mind is, right? Pay attention to detail. So I looked at the B team. I said, there's one thing that we do that they don't do. We run all the same plays. But here's what we don't do. We don't pick up full court. The A team doesn't pick up full court. The A-Te wasn't guarding them 94 feet, but the B team was. And the B team has a different mentality, I noticed. And I said, oh my goodness. One team is a bunch of predators and the other team is a bunch of prey. And when you are a prey, you get your butt eaten alive. And this is why you are losing right now and they're winning. So I told the, and I always tell the the B team before they go out, I look at the first five start and I go, I look at them and say, hey, you pick it up full court, and if you don't pick up full court, you can come over here and hang out with me. Now it's tiring. It's exhausting picking somebody up full court the whole game. I get it. But do you know the mentality that you have to have to pick somebody up full court?

SPEAKER_00 17:07

I just, I just picture, I imagine like a pride of lions, a bunch of female lions with that one male, that black mane on the saragetti, and they hunt down this whole pack of zebras. It takes a different mentality.

CDAs And The Power Of Simple

SPEAKER_01 17:19

But when you come in with a, okay, let me just sit back, you're coming in with a scavengers mentality. You like a hyena. A hyena gets the scraps, a hyena gets what's left over. They don't kill nothing new. So I told this A-team, I went and we were in practice because we all practiced together. I said, look, I'm not the smartest when it comes to X's and O's, but here's what I would tell you this. My mind probably thinks at a depth that some of you all will never get to. So I look at the deepest part of light, the smallest detail. Here's one thing I have noticed. We don't pick up full court. Start picking up full court. Let me tell you something. When I tell you these kids were so tired. When these kids were so tired, but I said, Lau look at you. Now you're being a predator instead of a prey. And what's happened? We got the ship back on back up right. Now we've won two straight games now. Why? Because you play it full court man-to-man. Now, full court man-to-man is really just a mentality. It's an energy. Do we see how this works? So my point of this is I was able to sit down and look at and see what was working with one team, take that and apply it to the other team, and now we got success. We got it. So now here's what I told the coach. I say, yo, Bill, we ain't never not going to pick up full until it doesn't work anymore. And then we will make the necessary adjustments. So every success story always has an energetic structure. Everything that you've done that's successful always has an energetic recipe, meaning the mentality, the way you're thinking, the way you perceive, your self-worth, the actions that you took, these things that can't be measured by science, that is the first place to start. Because if you, like I said, if you can't repeat it, if you can't tell yourself how you did it, there's no way you can do it again. And that's what you call luck. So here's what I started to do. Anytime I work with clients, probably like a month, two months in, about two months in, we got to figure out our CDAs, right? Our consistent daily actions. The CDAs are really the foundation of how you build success. Right? These are small actions that are done daily, that will always, always, always, always beat actions that are done occasionally. I'd rather do something small every single day than to do something big every once in a while. Okay? So now what ends up happening is because you can do this every single day, these seemingly small actions. These are the things that are actually simple. And simplicity is actually a sign of mastery. That's what a lot of people don't realize. This world wants you to think it has to be this big old complex. I'm telling you, when I get on Instagram and I don't get on there much, but when I hear people talking about this and talking about it, I'm like, y'all making this so complex.

SPEAKER_00 20:17

That's how I know you really don't know what you're talking about. Stop making this universe, really isn't that complex. You're making it complex so another mother can't figure it out.

Detail: From High School To Pro

Wins, Losses, And Data

SPEAKER_01 20:26

So now you get to be the gatekeeper. It isn't that hard. Y'all stop playing with these people's intelligence right now. Please and thank you. It's simple, super simple. And here's the deal when I'm telling you, you already have the framework. This is a holographic universe, meaning whatever it is in one, it's gonna be the same thing in the other. Whatever I did with the A with the B team, I can do it in the A team. Whatever I did with the puzzle, I could do that in business. Whatever I'm doing in basketball, I can apply it to business. Do you see how this works? Whatever you're doing with hairdressing, you can do it in your relationship. Whatever I'm doing in my relationship, I can apply it to the business. Whatever is working, good God almighty, do you see how this works? This is it. So now it's gonna be the level of detail, though. Okay, the level of detail will be key. And I'm gonna tell you this. If we use this as an analogy, we have a high school player, we have a collegiate, and then we have a professional player, right? Let's go high school, college, NBA. Okay, think of this visual. A college player is probably at about 10,000, sorry, a high school player is at about 10,000 feet up in the air and they're looking down the ground. Now at 10,000 feet, you can see cars, you can see houses. You can't see people though. A college player comes down to about a thousand feet, meaning the level of detail that they can see. They can see houses, they can see cars, they can see people. They may be able to tell you what color shirt you have on, okay? But they can't tell you what color eyes you have. Someone who is at the professional level, their level of detail, how low they can go, they are about 10 feet off the ground. So they can see, oh, she's got blue eyes. Oh, she has on a red shirt. Oh, wow. Look at her ring. They can see the level of detail. Now, now there's levels, there's levels within levels. When you get to the professional level, the level of detail from an all-star to a hall of famer, we'll use Steph Curry as an example, right? Steph Curry is at a microscopic level of detail. He could look at the smallest nuances, the subtlest cues, the little hints of success. People say, oh, he's the greatest shooter. No, he is the greatest at detail when it comes to shooting. I guarantee you, when he and I have clients who actually play with Steph Curry and they tell me stories. They're like, I've never seen anybody pay attention to the level of detail when he shoots the ball while he's shooting it at full speed in a workout. See, everybody can pay attention to detail when everything's all hunky dory, you feel arrested. Can you pay attention to the detail when things are looking hard, when things are looking rough? And this is where I'm telling you the formula, the keys to success is being able to pay attention to not only what didn't work, but paying attention to what did work. So I started to look back on every goal that I've ever accomplished. And I started to realize every big quote unquote goal was really just a bunch of small actions that were done relentlessly, consistently, persistently. Y'all know the story when I told you I would show up to a gym every single day for about eight, nine months, working out every day. For the most part, the workouts didn't change. They were about an hour, hour 15. It was the same thing every day, same thing every day, same thing every day, same thing every day. Go ahead and start stacking them days up. Huh? Start stacking those days up. And that's what ends up happening. You stack them up. And when you stack them up, now, now you start to develop this thing that we call consistency. Remember those CDAs? Those CDAs were a big part of you being able to be quote unquote successful. So I started to realize the way my mind works. My mind works. The way my mind works, I think in patterns. See, I know that this universe is trying to use the least amount of energy that it can to create as much as it can. It doesn't need that much energy. It doesn't. That's why you put your pants on the same way you did yesterday. That's why you brush your teeth the same way you did if you brushed them today. Maybe you didn't, I don't know. You did it the same way. Why? Because your brain doesn't want to spend energy doing something that it doesn't have to spend energy on. So it just does what's simple. And here's the beauty of it. It can work that way for things that for goals that you want to accomplish. That's why daily habits are so important. I gotta make sure that I have the right structure, the right support beams with my daily habits to support me to be able to do X, Y, and Z. So I started to change the way I look at it. If I don't know how I succeeded, I didn't really succeed. If I don't know how I did this, I didn't really do it. Do you all not realize that this is what this is? This is what DG Mindset is. I'm literally just taking everything that I've done in my life. That's all I'm doing. And I'm sharing it with y'all. This is it. I'm just telling you. I didn't go to school. I didn't get a certification for it. I didn't do none of that. Do you see? This is how I know you already got the answers inside of you. I'm just taking you with what I did in my life and the season I'm in, and I'm sharing it with you. I didn't go to therapy. I didn't go to therapy. I didn't go uh uh go go get a uh a therapistic uh uh degree. Yeah, I made up another word. You know I'm gonna do it. I didn't I didn't go and uh go to uh uh med school to figure out neurology and all I didn't I didn't do all that. Here's what I did. I just started paying attention to my life. I started to pay attention to why I do this. Why do I feel this way? Why does this bother me? Why did this offend me? Why am I angry? How come I'm sad? Why am I upset? Okay, cool. Now I know. How did I become unupset? Why am I not sad anymore? How is it I accomplished? You see what I'm saying? The level of detail just got narrowed in. I just focus in on that, and then here's what I did. I write it down, aka journaling. Journaling. So now I can look back when times got hard in 2019, 2020, and I was wondering how I was gonna get through it, and I didn't know nothing about nothing. I can tell myself in 2026, here's how you do it. This is what you do. I know you wonder right now how you're gonna do this. I know you struggle. Or if I got a client who says, Yeah, but my father, he doesn't listen, doesn't talk to me, I can tell you exactly what you do. I can tell you why, because I paid attention to my own life. This is what I was trying to tell you. Success leaves clues, but it's a puzzle. So here I am at the last part of this puzzle, the Jaguar puzzle. Last part, Carly's sitting here talking. We were sitting there talking. She was, I'm I don't have my music. She's talking to me, but she's she don't realize she's putting me in a trance, right? I'm rolling, I'm rolling, she's here to talk, I'm having a full conversation. It looked like I was Rain Man off that movie Rain Man. It looked like Neo and the Matrix. I was like seeing numbers. She's talking, I'm talking about, I did a whole section in a matter of like 15 minutes as she's talking to me. And I'm like, dang, we should have been doing this. I should have, I could have gone through a couple puzzles. But anyway, I get to the end. There's this last little section, and all the pieces were black.

SPEAKER_00 27:52

And I'm sitting here, I'm stumped.

The Instagram Growth Recipe

SPEAKER_01 27:55

I'm stumped. I'm stumped. I'm telling y'all, I'm stumped. I made it all this far as rolling. What happened? And the irony of it, this is the puzzle of life. Good God Almighty. It was the part of the puzzle where it was dark because it was sitting, this jaguar was sitting on the entrance of a cave. And I'm here to tell you, those puzzle pieces representing life in the microcosm of just when you're about to have the breakthrough, you just about to finish it. It gets dark. There's gonna be some pieces that you like. How am I gonna make this happen? How am I gonna make this work? How am I gonna bring these two ends and make them meet? And here I am sitting here, I'm like, man, ain't no more pieces left. She says, wait a minute. And I'm like, no, I'm missing a piece. I'm like, I'm literally missing a piece. Somebody actually probably cleaned and threw it away, or maybe it fell down to air conditioned event. I'm starting to find any way to figure out I can't do this. And just like my beautiful wife, my soul partner, always does, she lets me borrow some of her wisdom. She says, You have eight pieces right there. Look. So I count one, two, three, four, five, six. And then she taught me something. She says, Look, you have eight pieces on the puzzle left. And I'm like, Well, how do you know that? She goes, Look, there, there, I'm like, why did I not know this? I wish I would have known this. I would have kept telling myself that I don't have any more pieces left. So anyway, when she said that, it was almost like the heavens opened up. It was like, I would imagine with the Red Sea, the Red Sea opened, everything, everything in my consciousness just opened up to the put the possibility that this is done. I can do this. Then it was bam, bam, bam, bam, bam, bam, done. Eight, finished. Smack the puzzle. We're done here. And I realized, how many times has this happened? It's happened on the mountain. You was wondering whether you're gonna be able to do it. How am I gonna do this? She came right in and let you borrow her energy. She let you borrow her experiences. She let you borrow her wisdom just enough to get you over the hump. And I said, Oh my goodness. You did this when we were down and out. I was so low. I had such low self-worth. I didn't even want to live anymore. And I was supposed to be the one who was a breadwinner, and I didn't know how to. I was I I felt I felt so unworthy. I just wanted to go crawling a hole. And she said, I'll go to work. You just take care of the kids at home. I'll go to work. Even though she wanted to be at home with the kids, she let me borrow her energy again so I could get this off the ground. But here's my point of this I started to see and use this puzzle. This puzzle was nothing more than just a microcosm of everything. That life is always leaving clues around of what to do, how to do it. It worked. If it worked, if you shot that ball and it went in that time, shoot it again that same way. See if it does work, or if it doesn't work. If it does work, do it again. If it doesn't work, okay, see what you need to change. So I started to understand the microcosm of wins and losses. We all want the wins. And those are important too. And the losses, we don't want them, but the losses are equally important. And here's what a loss is, ready? A loss is your opportunity to extract data. That's it. It's uh it's data reconnaissance. That's all it is. We know the questions that we ask. We talk about that often on those podcasts. It's the questions that I ask, what would I do differently? Right? What would I do if I could go back? Those are the questions that we asked. Extract the data, okay? Then we apply them. But we haven't talked about when you win. When you win. Because success is a trap. It's a trap. We do something successful and then we switch it up. We flip it up. My son had a good game the other day, and I saw him, and he wore those shoes, wore socks this way, and then the next day I see him, he's gonna screw up a completely different pair of shoes.

SPEAKER_00 32:07

And I'm saying, why are you changing it up? If it worked, why are you gonna change it? It wasn't, bro.

Trust Yourself Over Outside Noise

Iterate Lightly, Don’t Reinvent

SPEAKER_01 32:13

He gotta learn. He gotta learn. And he struggled that game. Now I'm not gonna come in and say, well, see, you should have worn these shoes. No, you're gonna have to figure that out. But when you win at something, ask yourself how you did it. As if you were gonna tell the world to the finest detail. Because you're a pro in your own life. You're a professional in your life. Write down how you did it. And now when you do this, guess what? You know how to grow from your wins and your losses. My losses help me grow, my wins help me scale. My losses help me grow, my wins help me scale. My losses help me grow, my wins help me scale. You see how this works? Now I can I I know I know I'm I'm I'm I'm undefeated. I'm undefeated. My losses help me grow and my wins help me scale. So I had somebody ask me the other day. They sent me a text out there, literally said, You're so close to a million. I was like, what's she talking about? Oh, you're so close to a million followers on Instagram. I said, okay, yeah, yeah, yeah, yeah. She said, How do you, how'd you do it? I said, if I told you, you'd be thoroughly disappointed. It was super boring. It wasn't sexy. It wasn't glamorous. I'll tell you what I did. Here's what I did. I said, I'm just gonna post three times a week. That's it. Monday, Wednesday, Friday, that's all. Monday, Wednesday, Friday, that's it. Because up until that point, that was a chore. Well, what's your content going to be? I don't know. Uh I like to talk and I like to answer questions. Uh just, I guess, ask me questions and we can cut that up. All right, start doing that. Now, the commitment, the goal was just three times a week. That's it. We're not trying to get views, we're trying to get followers, we're trying to do none of that. Uh start that in November of 2022. By March 1, I got to be at 10,000. Didn't get to 10,000 by March 1. I think like the week or a couple days later, we got to 10,000, right? But when I got to March 1, it was at 9,700. Carly comes in. I was like, dang, I didn't do it. She goes, Yes, you did. You're at 9,700. Round that up. That's 10,000. You see, she let me borrow her energy again. That encouragement. That's what encouragement is, when someone lets you they let they let you borrow their energy. So that took 90 days, okay? That took 90 days, roughly, and a little bit more. Okay. It grew 1,500 followers in 90 days. Then when you go from March 1st to June 1st, it went from 10,000 roughly to 333,000. I only remember that, that 333 because I was in Tulum for my first retreat then. Now, how did it grow so fast? I didn't change anything. I didn't. I didn't change one thing. From March to June. I didn't change one thing. I just kept doing the same thing, the same thing. Then here's what ended up happening, okay? I'm being honest with you. I hired some people who didn't quite understand yet the power of consistency. They didn't understand the power of doing the same thing over and over again when it's working. I call it the crockpot mentality or the Tim Duncan mentality. Tim Duncan, Hall of Fame power forward game was boring as a piece of wood. But guess what? Arguably, probably the best power forward ever to play because he just did what worked. Okay. So I then didn't trust myself enough. And so here's what I did. They were like, you need to start doing this. You need to start doing this. I'm like, oh, I do? Okay, yeah, I'll start doing it. Yeah, yeah, yeah, I'll start doing it. And then everything just kind of plateaued. And now, knowing what I know now, here's what it is. The universe is trying to say, number one, uh, trust yourself. That's number one, trust yourself because only you know what you know you need and what's aligned with you. Trust that. Number two, um, trust yourself. Okay. All right. This was the whole thing that I was supposed to learn. So, anyway, it took me like five, six, seven, eight months to finally get back to trusting myself. And you know why I didn't trust myself? You know why? You ready? I didn't trust myself when I was listening to somebody else's advice. Um because I felt like I had to listen to them, because I actually had to hire them out of guilt. I did it out of guilt. I feel bad. Okay, let me help you. See, I had this thing called the savior complex where I feel like I gotta save and help people. Some of y'all, uh some of y'all know it exactly what I'm talking about. So now here I am. I can't really make a sound decision because I'm too worried about if you if I make this decision, what are you gonna think? So now guess what? I'm not gonna trust myself, I'm gonna do whatever makes you happy and what makes you feel good. Even though I knew it was working, it was working. So now I had to make a couple changes in the business. Boom, bam, boom. Had to let a couple people go. So now let's look at let's look at January of 2025. We had 536,000. January of 2025, January 15th of 2026, we about 4,000 away from a million. It almost doubled in less than a year. How? Let me tell you something. I brought somebody on. I told them, I said, look, here's what we're gonna do. Here's how it's gonna be. See, I stopped depending on outside knowledge that I already knew myself. Y'all hear how you hear me? You hear what I'm saying? Everybody here already knows what they need for themselves, but we haven't given ourselves permission to go and do it for ourselves because we think that somebody is gonna know better than us. Ain't nobody gonna know better than you. You just needed to trust yourself. So I looked at him, I said, hey, look, Ben, here to go. This is what we're gonna do. We're gonna go to my office, we're gonna sit on this couch, I'll go on ChatGPT, I'll get these questions. Carly's gonna ask me these questions, and we're just gonna do this every Tuesday, every Tuesday, every Tuesday, and we're gonna do 30 of them every Tuesday, every Tuesday, 30 of them, every Tuesday. And I'm gonna release them on Monday, Tuesday, Wednesday, Thursday, Friday, and we're gonna do this. He's like, okay, okay, cool. So I'm rolling now. I got a system, I got, I know what works, and I got back to it. I got back to the basics. I got back to what I know had produced success. But then here's the deal. I messed up, I messed up, and I, and I posted, I posted, I say messed up, I put in air quotes. I posted a video. It was supposed to come out on Monday, but it accidentally came out on Sunday at midnight. I ain't nowhere around on a Sunday at midnight. I'm asleep. So that first video came out, that was by accident. But then that video went viral. Got like two something, 200, 2 million views. I'm like, wait a minute. So this happened by quote unquote accident, but then I got a sign that this actually works. And see, I told you I'm dialed in when I pay attention to the smallest detail. Go ahead and try that again next week. Dang, why is it that gets the most views? Because everybody coming back from the club, they're coming back from somewhere, you know what I mean? They stand up, maybe they just and they need a little bit of encouragement or something. I don't know. But for whatever reason, that video hits at midnight on Sunday. So now I've added that to the success recipe. Go ahead on Sunday, add that in. So now, here we are. And I'm telling this person, I said, here's how I did it. This is what I did. I just found what worked and I just beat it. 100-pound stone. I just hit the stone, just kept hitting it and kept hitting it and kept hitting it and kept hitting it and kept hitting it. Now here's why I give myself permission to. Once we get to a million, I might switch it up now. I might switch it up a little bit. So here's what I did. I didn't change the core of it. I didn't change, because I had last I had some people that wanted me to become an influencer. I said, I ain't getting, I ain't gonna be no influencer. You ain't gonna finna watch me carry, uh follow me around with a camera everywhere I go. You ain't gonna be doing that. Because some of the stuff y'all ain't gonna wanna see. So y'all ain't gonna do that with me.

SPEAKER_00 39:54

Okay.

unknown 39:56

Okay.

SPEAKER_01 40:02

I have given myself permission now that now that I know that works, I'm gonna like I'm gonna try something just a little bit different. So now I'm gonna still make my reels. I'm still gonna do the same. I'm still gonna be sitting on the couch. But now maybe, maybe now let's let's add a little stick figure in there who's animated, who acts out everything.

SPEAKER_00 40:19

See how that because I I don't know. That just feels like inside, it feels like the next wave.

Consistency When It’s Working

SPEAKER_01 40:22

See, I'm not changing the whole thing. I'm not tweaking the whole thing. I just wanna see just a little bit. It's like when you cook something. Don't go ahead and throw uh a whole new uh ingredient in there. Don't do that. Just put a little bit more sugar and see if that helps. Just a little dab. Yeah, just a little sprinkle. You know, salt, baby one, salt, maybe one. Go ahead and put that salt. Go ahead and put that salt on just a little bit in there, see what that does. Don't say, oh, you know what? I'm gonna put paprika. And then you put paprika in, and everybody's like, man, what in the world is this? What happened? Okay, true story. I know I'm jumping around a lot, but stay with me. We had some friends come over. They were Carly's friends, they weren't my friends. But anyway, have some people come to the house and brought some macaroni and cheese. Now, the only macaroni and cheese that I will eat is my mother or my wife's, because my wife does my mother's recipe. Okay. Now, for all my all my folks out there, you know what I'm talking about. The real and we ain't using no American cheese, we ain't doing none of that. Okay. Okay. So here's the deal. They brought some macaroni and cheese over, and I mean, that wasn't the main dish, but it was the main dish. They put the macaroni cheese in a smoker. I was eating it. I was like, what is this? Why does macaroni cheese taste like a brisket? Now, this was back when I was eating meat. I'm like, what in the world is this? What is this? And then I kept smelling it. And I didn't know what a smoker was at that time. I didn't have no idea. I kept smoking, I was like, why does the counter smell like smoke? And Carly was like, I think they put in a smoker. I'm like, what is a smoke? Should I go and Google the smoker? Because I didn't know what a smoker was.

unknown 41:54

I'm like, man, what the?

SPEAKER_01 41:57

For what?

SPEAKER_00 41:57

Why?

SPEAKER_01 41:58

Why? Macaroni and cheese works without it in a smoker. Why do we gotta put it in a smoker? It works. It's simple. It's cheese, it's a little milk, it's noodles. Why we gotta put in a smoker? My point of this is we ain't gotta reinvent the wheel once the wheel works. If the wheel works, don't you don't need to reinvent it. It worked. And that, my friends, is a skill set. That's a skill set. And I'm gonna close this out. Ushers, you can go ahead and close the doors. Open them. I'm sorry. It's a skill set for you to show up every day when it's working and do the same thing.

SPEAKER_00 42:43

Don't get fancy, don't get cute, don't try to be all sexy and make it no, just do what you did to get you to hear.

Fuel, Sustainability, And Growth

SPEAKER_01 42:56

That is what consistency means. Everybody can be consistent. But can you be consistent when it's rolling? Can you be consistent in showing up when you do have the checks? I see this happen so often. Dudes get to the league, they get to the level, we get the money, and then we scale back. Why are you scaling back? Bare minimum, just do what got you here. Just do that. That's a skill set. This is why I told you we got we gotta make sure that we know what our whys were. So I know this is this is this podcast was more about, you know, understanding the puzzle and the really the laws of success. But if we go back a couple episodes, remember that your why is what gave you the fuel. Okay. You being sustainable, you eliminating this thing called time through uh uh uh the crock pot mentality, all of these things gave you the ability to be sustainable and consistent. And that is how you grow anything. Look at a seed, look at a baby, look at a life, look at a business. It requires a certain amount of energy that is sustainable for a certain duration. That's it. So let consistency be your word of the year in 2026 and beyond. And as always, I wish you nothing but the best on the pathway to your results,