Branded & Booked
Welcome to Branded & Booked! The go-to podcast for small business growth, intentional branding, and building a business that truly aligns with you.
We’re your hosts, Kailee & Tina, two passionate brand strategists and designers helping entrepreneurs create impactful brands and sustainable businesses.
✨ Kailee is the founder of Eclectic Designs .CO and specializes in branding, Wix website design, and business growth strategies, guiding business owners toward their highest potential with intentional design and empowering strategy.
✨ Tina is the founder of VISUALFLO®, a creative visionary committed to inclusive, human-centered branding and website design, empowering entrepreneurs to connect with their dream clients authentically.
Join us as we dive into insightful discussions with business owners from around the world, tackle the highs and lows of entrepreneurship, and share actionable strategies to help you book more dream clients.
🎧 Listen now on your favorite streaming platform, and let’s build a brand that truly represents YOU!
Branded & Booked
Ethical & Inclusive Branding: Changing the Landscape of Outdated Marketing Practices with Kristen Kubik
This episode is all about a topic that isn't regularly talked about, but is extremely important and shouldn't be overlooked: inclusive and ethical marketing. I talk with Kristen Kubik, Inclusive Marketing Consultant, about how we can market ourselves to show that we are a safe space and inclusive to all.
Have you ever invested a lot of money in a program or a coach that turned out to be just a copy/paste of everything else out there? Most marketing is targeted toward the "Average Joe," which is outdated and not representative of the real world at all. As a business owner, we need to remember that every customer and client has different backgrounds, needs, learning preferences, and lifestyles.
We go into depth about:
- What leads to true growth that is sustainable.
- How to grab people's attention quickly (and authentically).
- What you should focus on instead of pain points.
- The value of diversifying your social media and your external world.
- Dealing with adult bullies and trolls.
- How to reframe your ideal client so marketing becomes easier and fun.
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Connect with Kristen:
@kristenunfiltered
✨Download My New BRANDED CONTENT CREATION GUIDEBOOK✨
I'd love to connect with you:
Instagram: instagram.com/eclecticdesigns.co
TikTok: tiktok.com/@eclecticdesigns.co
Pinterest: pinterest.com/eclecticdesignsco
Episode Music: WatR
Special thanks to my OBM, Andrea: thevirtualalchemist.com
