Branded & Booked
Welcome to Branded & Booked! Your go-to podcast for small business growth and building a brand that embodies you. I'm your host, Kailee crafting brands through intentional design and empowering strategy so you can feel aligned and book more dreams clients. Come connect with me at www.eclecticdesigns.co and learn more about ways we can build your brand and Wix website.
Listen weekly for episodes with small business owners from around the world and tune in for insightful discussions with special co-hosted episodes with Tina Floersch from VISALFLO.
Branded & Booked
Ethical & Inclusive Branding: Changing the Landscape of Outdated Marketing Practices with Kristen Kubik
This episode is all about a topic that isn't regularly talked about, but is extremely important and shouldn't be overlooked: inclusive and ethical marketing. I talk with Kristen Kubik, Inclusive Marketing Consultant, about how we can market ourselves to show that we are a safe space and inclusive to all.
Have you ever invested a lot of money in a program or a coach that turned out to be just a copy/paste of everything else out there? Most marketing is targeted toward the "Average Joe," which is outdated and not representative of the real world at all. As a business owner, we need to remember that every customer and client has different backgrounds, needs, learning preferences, and lifestyles.
We go into depth about:
- What leads to true growth that is sustainable.
- How to grab people's attention quickly (and authentically).
- What you should focus on instead of pain points.
- The value of diversifying your social media and your external world.
- Dealing with adult bullies and trolls.
- How to reframe your ideal client so marketing becomes easier and fun.
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Connect with Kristen:
@kristenunfiltered
✨Download My New BRANDED CONTENT CREATION GUIDEBOOK✨
I'd love to connect with you:
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TikTok: tiktok.com/@eclecticdesigns.co
Pinterest: pinterest.com/eclecticdesignsco
Episode Music: WatR
Special thanks to my OBM, Andrea: thevirtualalchemist.com