
Branded & Booked
Welcome to Branded & Booked! The go-to podcast for small business growth, intentional branding, and building a business that truly aligns with you.
We’re your hosts, Kailee & Tina, two passionate brand strategists and designers helping entrepreneurs create impactful brands and sustainable businesses.
✨ Kailee is the founder of Eclectic Designs .CO and specializes in branding, Wix website design, and business growth strategies, guiding business owners toward their highest potential with intentional design and empowering strategy.
✨ Tina is the founder of VISUALFLO®, a creative visionary committed to inclusive, human-centered branding and website design, empowering entrepreneurs to connect with their dream clients authentically.
Join us as we dive into insightful discussions with business owners from around the world, tackle the highs and lows of entrepreneurship, and share actionable strategies to help you book more dream clients.
🎧 Listen now on your favorite streaming platform, and let’s build a brand that truly represents YOU!
Branded & Booked
DIY Series - Part 2: Visuals in Your Branding & Why They Matter More Than You Think
"Start your business, grow your brand." Your branding is the foundation of your business, so it's really important to start with a *solid* foundation.
You might be asking, "Do I start with Canva? Or AI? Or purchase photoshop?"
If you're DIY'ing your brand and you're not really sure which direction to go, we have you covered. This episode goes into all the nooks and crannies of VISUALS. This includes the logo design, colors, and typography of your brand.
Some of the highlights:
🚫 Why you shouldn't start with a Canva template for your logo.
🎨 How to pick the right color palette based on emotions.
🔠Why your font in your logo should be different than any other font you have.
📸 What you can do if you don't have professional photos yet.
As your business evolves, you'll be literally living your brand. Your brand embodies you. So if you stay true to you in the beginning, everything becomes easier! This episode is packed with pro tips to help you with brand visuals and more!
Special Bonus: at the end of this series, we will be giving away a FREE Brand Audit! So definitely stay tuned! You can apply early here.
Mentioned in This Episode:
1. Knowing How & When to Rebrand vs. Revamp Your Business (Dunkin' Donuts & Small Biz Case Studies)
2. Strategic Branding That Leads to Business Success
JOIN US TOGETHER ON INSTAGRAM:
@eclecticvisuals.co
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Connect with Tina:
@visualflo.co
www.visualflo.co
Connect with Kailee:
Instagram: instagram.com/eclecticdesigns.co
TikTok: tiktok.com/@eclecticdesigns.co
Pinterest: pinterest.com/eclecticdesignsco
✨Download Your FREE Brand Audit Checklist✨
Episode Music: QubeSounds
Special thanks to my OBM, Andrea: dreamlifeconnection.com