A Kynd Life
Hear from amazing guests who choose to live a kynd life - be inspired by their journey to veganism and how they spread the vegan message.
Your host Elisha Atchison is passionate about using her voice for the animals and empowering people to live a fulfilling vegan lifestyle.
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A Kynd Life
Creating cultivated meat - Paul Bevan, Magic Valley
Paul is the Founder and CEO of Magic Valley, a company pioneering the cultivated meat market here in Australia. Being vegan, Paul's mission is to remove animals from the supply chain by creating meat products without animal slaughter.
Paul went vegan nine years ago, following almost 20 years of being vegetarian. He was encouraged by a well known activist to take action, which led him to take on a leadership role with Animal Justice Party QLD Branch as well as stand as Lead Senate candidate in the 2016 election.
Paul became frustrated with the effectiveness of activism and took a year off. During this time, he researched what he could do to have a bigger impact for animals and that's when Paul came across cultivated meat technology.
Magic Valley is one of only two companies cultivating meat products in Australia. In this episode, Paul shares the process behind cultivated meat, environmental outcomes and the ethical differences between Magic Valley and other producers.
https://magicvalley.com.au/
https://www.instagram.com/magicvalley2020/