Creating change through storytelling - Emma, Veganography

Working as an educator in an animal sanctuary, Emma saw the impact sharing animal's stories had on people. She had the opportunity to curate their stories through film and found it so fulfilling, that Emma and her partner John decided to become full time filmmakers, co-founding Veganography.

Emma has been a classical musician from a very young age and went on to study Cello Pedagogy at University. She went vegan during her university studies and realised that being a Cello teacher wasn't impacting those she cared most about - animals and the environment.

Emma left music entirely to become the director of education and development at an animal sanctuary.  She learnt invaluable skills in communicating and educating people about animals and their sentience. Emma and John witnessed the impact their videos of sanctuary residents had on creating lifestyle change in members of the public.

In creating Veganography, Emma and John hope to empower people to make more plant based choices through inspiring and informational storytelling. Their films have been accepted at 12 international film festivals and won awards at 7 so far. The couple are also writing a book on how to be the most effective vegan advocate, to help amplify an individual's impact.

In this episode, Emma shares lessons learnt in delivering the vegan message and her favourite rescue story of Lucky the cow.

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https://veganography.org/