Ageism is ingrained in our society and culture whether we like to admit it or not. The way older adults are referenced and depicted in the media, popular culture and even in the health and beauty industries helps to paint a picture that aging is something to dread and make light of. These depictions also help to reinforce negative mindsets and stereotypes about growing older. As professionals, we need to be aware of how ageism impacts our work with the older adults we serve and recognize opportunities to reinforce positive views of aging. This podcast addresses ageism and how everyone can make our society a better place to age.