Sport Management Review Insights
Sport Management Review Insights is your accompaniment to the academic journal, Sport Management Review. The podcast will delve into the journal’s published research by speaking to the researchers themselves. Each podcast is dedicated to a published research article from the journal, which you’ll also be able to read at the Sport Management Review website. If you love sport, you'll love Sport Management Review Insights! Thanks to the Sport Management Association of Australia and New Zealand (SMAANZ) for supporting the podcast. Sport Management Review (SMR) is published as a service to sport industries worldwide. It is a multidisciplinary journal concerned with the management, marketing, and governance of sport at all levels and in all its manifestations.
Sport Management Review Insights
Sport sponsorship decisions with Jan Schönberner
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Vitor Sobral Sheranne Fairley
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Season 3
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Episode 3
In this episode we chat to Jan Schönberner from University of Bayreuth about the personal motivations behind sport sponsorship decisions.
We discuss the article Jan and co-authors Herbert Woratschek and Guido Ellert published about the topic "Hidden agenda in sport sponsorship – The influence of managers’ personal objectives on sport sponsorship decisions".