Sport Management Review Insights

Sport sponsorship decisions with Jan Schönberner

April 13, 2021 Vitor Sobral Sheranne Fairley Season 3 Episode 3
Sport Management Review Insights
Sport sponsorship decisions with Jan Schönberner
Chapters
Sport Management Review Insights
Sport sponsorship decisions with Jan Schönberner
Apr 13, 2021 Season 3 Episode 3
Vitor Sobral Sheranne Fairley

In this episode we chat to Jan Schönberner from University of Bayreuth about the personal motivations behind sport sponsorship decisions.

We discuss the article Jan and co-authors Herbert Woratschek and Guido Ellert published about the topic "Hidden agenda in sport sponsorship – The influence of managers’ personal objectives on sport sponsorship decisions".

Show Notes

In this episode we chat to Jan Schönberner from University of Bayreuth about the personal motivations behind sport sponsorship decisions.

We discuss the article Jan and co-authors Herbert Woratschek and Guido Ellert published about the topic "Hidden agenda in sport sponsorship – The influence of managers’ personal objectives on sport sponsorship decisions".