In this episode we chat to Jan Schönberner from University of Bayreuth about the personal motivations behind sport sponsorship decisions.
We discuss the article Jan and co-authors Herbert Woratschek and Guido Ellert published about the topic "Hidden agenda in sport sponsorship – The influence of managers’ personal objectives on sport sponsorship decisions".
In this episode we chat to Jan Schönberner from University of Bayreuth about the personal motivations behind sport sponsorship decisions.
We discuss the article Jan and co-authors Herbert Woratschek and Guido Ellert published about the topic "Hidden agenda in sport sponsorship – The influence of managers’ personal objectives on sport sponsorship decisions".