The Profit Accelerator Podcast
Everything affects your profit. Fight with your mother-in-law? Mindset struggle? Market Changes? YUP. So, we're going to talk about it all. No topic is off limits.
The goal for every episode is to offer a new and different perspective or provide actionable strategies you can implement now. On the topics you need, to help you run the small business you love, more successfully.
Every Wednesday Dawn K. Kennedy, an attorney, author, mentor and the CEO of Convoy Road Coffee Roasters, releases a new episode for your middle of the week dose of ideas and inspiration. In 45 minutes or less.
Small bites, expert guests, big impacts.
Whether you are a new or seasoned entrepreneur, this show is about all the things around making a bigger impact with your pursuit and growing into your entrepreneurial vision.
The Profit Accelerator Podcast
129. "Unleashing Brand Brilliance: Mastering Your Unique Selling Position” with Jennifer Sutton
Dawn talks with Jennifer Sutton. Jennifer is an accomplished marketing and advertising expert who has dedicated her career to helping businesses grow and thrive. She established her own marketing and advertising agency in 2013, Bright Marketing, growing it into a multi-million dollar venture, a testament to her business acumen. Dawn and Jennifer talk about your unique selling position your particular brands and how you stand out right now.
In this episode…
Who is Jennifer Sutton and whom does she serve? (1:11).
Difference between marketing and advertising(2:11)
How do you start to know your brand? (4:27)
How do we define our unique selling proposition when we're in a crowded market with numerous competitors offering similar products or services? (8:43)
Can we discuss the fear associated with the need for bold introspection to identify our unique selling proposition, even if it means turning away some potential customers?. (15:13)
“We are often confused, like confusing the consumer if we're not clear”.(21:23)
What are the top three questions someone should start with if they haven't done thorough self-analysis to identify their unique selling proposition and need to become more intentional about their brand's direction?(23:27)
Jennifer Sutton’s Information.
Website: https://orangewip.com/
Website: https://www.brightcomarketers.com/
Linkedin:https://www.linkedin.com/in/jenniferjsutton/
Twitter/X:https://twitter.com/JJMediaMaven
IG:https://www.instagram.com/jenniferjohnssutton/
FB: https://www.facebook.com/brightcomarketers/
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books