200. “Time Freedom FIRST” with Brian Herriot Artwork

Business Mastery Podcast

Business is dynamic. And everything affects you and your business. Fight with your mother-in-law? Mindset struggle? Market Changes? YUP. So, we're going to talk about it all. No topic is off limits.

The goal for every episode is to offer a new and different perspective or provide actionable strategies you can implement now. On the topics you need, to help you run the small business you love, more successfully. To master your own business and to master yourself as its leader and decision maker.

Every Wednesday Dawn K. Kennedy, an attorney, author, mentor and the CEO of Convoy Road Coffee Roasters, releases a new episode for your middle of the week dose of ideas and inspiration. In 45 minutes or less.

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Whether you are a new or seasoned entrepreneur, this show is about all the things around making a bigger impact with your pursuit and growing into your entrepreneurial vision.

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Business Mastery Podcast

200. “Time Freedom FIRST” with Brian Herriot

December 03, 2025 • Dawn Kennedy • Season 1 • Episode 200

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Dawn Kennedy talks with Brian Herriot, owner of Herriot Financial, to discuss the concept of time freedom versus financial freedom for entrepreneurs. Brian introduces the Time Freedom formula, which integrates lifestyle expenses, investment income, and flexible work to achieve a balanced life. The conversation covers practical strategies for structuring work and leveraging a team to create months-long periods of free time within a year.

In this episode...

Who is Brian Herriot, and whom does he serve? (00:50)

The Concept of Time Freedom vs. Financial Freedom (01:41)

Defining True Time Freedom (02:27)

Strategies for Achieving Time Freedom (5:01)

The Role of Team and Work Structure (09:21)

Balancing Work and Time Freedom (13:31)

Financial considerations that influence time freedom. (16:26)

Balancing Work and Life: The Shock of Retirement (20:09)

The Value of Loving Your Job (20:32)

Rethinking Retirement: Working for Life (21:07)

The Time Freedom Formula Explained (23:53)