205. “How to Rank in AEO”- Part II with Jimi Gibson Artwork

Business Mastery Podcast

Business is dynamic. And everything affects you and your business. Fight with your mother-in-law? Mindset struggle? Market Changes? YUP. So, we're going to talk about it all. No topic is off limits.

The goal for every episode is to offer a new and different perspective or provide actionable strategies you can implement now. On the topics you need, to help you run the small business you love, more successfully. To master your own business and to master yourself as its leader and decision maker.

Every Wednesday Dawn K. Kennedy, an attorney, author, mentor and the CEO of Convoy Road Coffee Roasters, releases a new episode for your middle of the week dose of ideas and inspiration. In 45 minutes or less.

Small bites, expert guests, big impacts.

Whether you are a new or seasoned entrepreneur, this show is about all the things around making a bigger impact with your pursuit and growing into your entrepreneurial vision.

All Episodes

Business Mastery Podcast

205. “How to Rank in AEO”- Part II with Jimi Gibson

January 21, 2026 • Dawn Kennedy • Season 1 • Episode 205

Send us a text

Dawn Kennedy and Jimi Gibson delve into the challenges and solutions that businesses face in the age of AI-driven search engines. Jimi, the VP of Brand Communication at Thrive Internet Marketing Agency, returns to discuss how the advent of AI like Chat GPT and other large language models (LLMs) is reshaping the way people find websites. Key topics include the shift from traditional SEO keywords to the EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) approach, the importance of customer reviews, the value of an FAQ section on websites, and the impact of social media and local directories. Practical steps for improving your site's relevance and visibility in this new landscape are also covered, ensuring businesses can continue to thrive online.

Who is Jimi Gibson, and whom does he serve? (00:48)

Understanding the Shift in Search Engines (01:19)

The Importance of EEAT (03:14)

Impact of AI on Search Rankings (04:55)

The Role of YouTube and Other Platforms (07:21)

Adapting to New SEO Strategies (10:58)

Tactics for Improving Online Presence (23:45)

Answering FAQs on Your Website (26:39)

Technical Aspects of FAQ Placement (27:52)

Creating Effective Content for Answer Engines (30:5)

Email Marketing vs. Answer Engine Optimization (31:59)

Optimizing Content for AI and Search Engines (35:37)