Business Mastery Podcast
Business is dynamic. And everything affects you and your business. Fight with your mother-in-law? Mindset struggle? Market Changes? YUP. So, we're going to talk about it all. No topic is off limits.
The goal for every episode is to offer a new and different perspective or provide actionable strategies you can implement now. On the topics you need, to help you run the small business you love, more successfully. To master your own business and to master yourself as its leader and decision maker.
Every Wednesday Dawn K. Kennedy, an attorney, author, mentor and the CEO of Convoy Road Coffee Roasters, releases a new episode for your middle of the week dose of ideas and inspiration. In 45 minutes or less.
Small bites, expert guests, big impacts.
Whether you are a new or seasoned entrepreneur, this show is about all the things around making a bigger impact with your pursuit and growing into your entrepreneurial vision.
Business Mastery Podcast
208. "Practitioner to CEO” with Adrienne Wilkerson
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Dawn Kennedy talks with Adrienne Wilkerson, Co-Founder and CEO of Beacon Media + Marketing, to discuss the transition from being a business founder to taking on the CEO role. The conversation touches on the challenges of moving from a practitioner to a leader, the importance of delegation, the evolution of company culture, and the necessity of trust and communication in building a sustainable business. The episode emphasizes the ongoing evolution of leadership mindsets and the balance between control and freedom in effective business management.
In This Episode....
Who is Adrienne Wilkerson, and whom does she serve? (00:57)
Starting a Business in Anchorage: The Early Years (01:34)
Merging Businesses and the Birth of Beacon Media and Marketing (01:56)
Navigating the Wild West of Digital Marketing (02:44)
From Founder to CEO: The Identity Shift (03:39)
Delegating Tasks and Overcoming Control Issues (06:50)
Strategic Coach and the Four Quadrants Tool (10:00)
Hiring the Right People and Maintaining Company Values (17:21)
The Transition to Ownership (20:23)
Lessons from High School Leadership (21:51)
Delegation and Team Support (23:11)
Evolving Company Dynamics (25:15)
Building Middle Tier Leadership (27:22)
Navigating Employee Turnover (30:45)
Trusting Your Team (35:58)
Adrienne Wilkerson's Information:
Instagram: https://www.instagram.com/beaconmm/
LinkedIn: https://www.linkedin.com/in/adriennewilkerson/
YouTube: https://www.youtube.com/@BeaconWayPodcast
Facebook: https://www.facebook.com/beaconmm
Podcast: https://www.beaconmm.com/the-beacon-way/
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