Water We Talking About?
Water and wastewater technology vendors have historically struggled to market themselves effectively. Hosts Jim Lauria and Adam Tank interview the industry’s leading communicators who share their secrets and help demystify the art of industrial storytelling to build better brands, engage more customers, and grow sales.
Water We Talking About?
Mary Conley Eggert: Don’t Market Water As Water
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Jim Lauria and Adam Tank
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For Mary Conley Eggert, Founder of Global Water Works, it’s of the utmost importance to solve the global water crisis in this generation. And that takes everyone working together.