Water We Talking About?
Water and wastewater technology vendors have historically struggled to market themselves effectively. Hosts Jim Lauria and Adam Tank interview the industry’s leading communicators who share their secrets and help demystify the art of industrial storytelling to build better brands, engage more customers, and grow sales.
Water We Talking About?
Tom Ferguson: Becoming A Great Storyteller In Water
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Jim Lauria and Adam Tank
After college, Tom Ferguson, managing partner of Burnt Island Ventures, was an actor. Now, he uses the lessons that he learned in improv class to help in assessing startups and ensuring success.