Water We Talking About?
Water and wastewater technology vendors have historically struggled to market themselves effectively. Hosts Jim Lauria and Adam Tank interview the industry’s leading communicators who share their secrets and help demystify the art of industrial storytelling to build better brands, engage more customers, and grow sales.
Water We Talking About?
Milin Patel - Telling Water's Story Through Taste
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Jim Lauria and Adam Tank
Milin holds one of the rarest titles of our time: water sommelier.
Wait... that's a real thing? Yes. According to Patel, a water sommelier is someone who can spark people’s imagination and elevate a drinking water lifestyle as well as teach individuals about a water’s taste, source and its geology.
Having vowed his life to advocating for safe, clean water, he puts an honor into teaching people how to respect and appreciate water.