Water We Talking About?
Water and wastewater technology vendors have historically struggled to market themselves effectively. Hosts Jim Lauria and Adam Tank interview the industry’s leading communicators who share their secrets and help demystify the art of industrial storytelling to build better brands, engage more customers, and grow sales.
Water We Talking About?
Andrew Dugan: Copywriting in Water
•
Jim Lauria and Adam Tank
Andrew discovered copywriting while working as a water infrastructure engineer. With guidance from seasoned writers, he began leveraging his experience as a manufacturer's representative and civil engineer to support the water sector's demand for writers.
Marketing, PR, and communications teams save time and energy by hiring writers who know their industry. WaterWrites' goal is to support water-related utilities, organizations, and companies searching for words that catch attention, change opinions, and inspire.