Water We Talking About?

Water and wastewater technology vendors have historically struggled to market themselves effectively. Hosts Jim Lauria and Adam Tank interview the industry’s leading communicators who share their secrets and help demystify the art of industrial storytelling to build better brands, engage more customers, and grow sales.

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Water We Talking About?

Rebecca West: Water Utilities as a Community Anchor

August 03, 2026 • Jim Lauria and Adam Tank

0:00 | 24:06

When we think of critical infrastructure, we often picture pipes, plants, and technical specs. But what happens when a water utility steps into its full potential as a community anchor institution?

In this episode, we sit down with Rebecca West, CEO of Renewable Water Resources (REWA), to explore how utilities can expand their mandate beyond basic service delivery to drive real, lasting value in the communities they serve. Rebecca breaks down the innovative outreach, environmental stewardship, and community-centric projects that have transformed REWA into a cornerstone of regional vitality.

Whether you’re looking to elevate your utility's public perception, build stronger municipal partnerships, or foster meaningful community engagement, this conversation offers a practical roadmap for turning "invisible infrastructure" into an indispensable civic partner.