Joe Foster, Founder of Reebok, born with the ‘DNA of an improver’, shares his incredible story in this fascinating conversation. Joe’s grandfather was the founder of J W Foster & Sons (Athletic Shoes) Ltd and the inventor of the Spiked Running Shoe and the Trainer (Sneaker).
Joe and his late brother Jeff were born into the J W Foster & family business, but on their return after 2 years away from home on National Service, they asked questions. The year was 1955 and the brothers saw a business still rooted in the 1930’s. Their Father and Uncle were now operating the business and spent more time feuding than collaborating.
So, in 1958 Joe and Jeff left the Foster business to set up a new Sports Shoe company; Mercury Sports Footwear, which after 18 months they changed its name to REEBOK.
By 1965, Joe was on his way to the NSGA (National Sporting Goods of America) Show in Chicago, which was the start of many Global adventures and experiences that after 15 years brought him together with Paul Fireman and later many Stars of film and television.
As the surviving Founder of Reebok, Joe still welcomes the opportunity to travel and recount those early stories from start-up to taking the company to a $4 billion business, overtaking Adidas & Nike to become the Worlds’ No.1 sports brand.
https://twitter.com/Reebokfounder
https://www.instagram.com/reebokthefounder/
https://www.linkedin.com/in/joe-foster-a38a4b10b/
https://www.facebook.com/JWFosterheritage
‘The Shoemaker’ - https://bit.ly/ShoemakerJoeFoster
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Sylvia Baldock has been transforming lives from the tender age of 13 when she ran a youth group for deprived teenagers in Glasgow, Scotland.
Throughout her varied career from Theatre Sister in Open heart Surgery to a Masterclass Facilitator, Speaker, Business Mentor/Coach and Author, Sylvia has inspired and motivated thousands of people to recognise the unique value they bring to the workplace and to live a life of purpose and impact by Becoming More Significant.
Sylvia works with Leaders, Aspiring Leaders, Teams and Individuals who want to increase visibility, credibility, confidence, clarity, communication, collaboration, motivation, productivity and growth.
If you would like to know how you can Become More Significant right now, book a 20 minute free coaching call on https://calendly.com/sylviabaldock/1-2-1-discovery-call or by emailing sylvia@sylviabaldock.com
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