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On this Episode of Outside The Boards, I am thrilled to welcome entrepreneur, founder visionary and this Season’s Outside The Boards Podcast presenting partner, David Bee. In the realm of beverage innovation, David Bee stands out as the visionary founder and CEO of Hive₂O, a company at the forefront of redefining taste, quality, and sustainability. After a successful history in the functional beverage space, Bee returned to the industry with a mission to challenge the compromise often associated with Ready-to-Drink (RTD) products.

Bee's journey began with a commitment to simplicity, purity, and sustainability. Recognizing the persistent struggle to find healthy and great-tasting beverages, he aimed to disrupt the stagnant norms of the beverage market. The result was Hive₂O, a brand built on rigorous research, extensive testing, and an unwavering dedication to delivering an extraordinary taste experience.

Hive₂O's approach revolves around crafting flavors that appeal to all palates. Through meticulous attention to detail, the brand ensures a sensory journey from the first sip to the last. The emphasis on under-carbonation allows flavors to shine without being overshadowed, contributing to a unique taste waterfall.

Acknowledging the evolving consumer landscape, Hive₂O offers both alcoholic and non-alcoholic beverages. Understanding that preferences vary, Bee's brand provides a sophisticated substitute or a refreshing alternative, catering to those who desire a complex taste without the effects of alcohol.

Setting itself apart from industry trends, Hive₂O chose vertical integration, establishing its production facility in Chicago. This decision underscores the brand's commitment to maintaining control over the production process from "Hive to Hand." With a sleek design reflecting transparency and sustainability, and honey as the heart of its products, Hive₂O sets a new standard in the beverage market, proving that excellence is achievable with a focus on quality and environmental responsibility and using polo as platform to share the brand’s story and introduce the product to the world.

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About Hive₂O Hard Honey™
Hive₂O Hard Honey is a pioneering beverage company that brings the rich, balanced taste of honey to the forefront of the industry. With a focus on innovation, quality, and community, Hive₂O offers a range of hard honey and alcohol-free beverages designed to surprise and delight with every sip.

As a thank you for tuning into this episode of Outside The Boards Podcast, Hive₂O is offering listeners an exclusive online discount and free shipping on all four packs. Use code OTBPOLO24 in all caps at checkout. Visit hardhoney.com to explore products.

About Lineup Polo
Lineup Polo was built to revolutionize how polo is managed and experienced. With a mission to support the polo community and expand the sport’s reach, the platform digitizes processes and centralizes communication. Lineup Polo is committed to the game's future.

Available as a free app and web portal, Lineup Polo allows clubs to manage tournaments, automate leagues, payments, and memberships, building a new digital ecosystem for polo.

About Outside The Boards™
Founded after witnessing their first polo match in 2012, Outside The Boards™ seeks to share the sport’s beauty, intensity, and lifestyle while addressing industry fragmentation. Through best practices, insights, trends, and consulting, OTB™ helps stakeholders and brands unlock polo’s marketing potential and navigate the sport with clarity...