Ideas for business can spring from any aspect of your life - a childhood passion, market demand, or by identifying a better way to connect creatives and clients. When starting a business, we face different challenges from developing the vision or goal of your company, raising your capital or budget, dealing with competition, and many more. As an entrepreneur, our job is to nurture our ideas as we navigate the challenges, barriers, and self-doubts that may arise. We have to believe that our ideas are valuable, needed, and will produce a ripple effect on the world.
In our episode today, we have Ashley M. Williams who will share her journey in building her business, the struggles she faced and how she was able to overcome them, and how her parents encouraged and pushed her to continue to pursue her business.
We will also tackle more on how she was able to connect content creators to brands as partners, what pushed her to pursue this type of business, how she has navigated the tech world as a non-tech founder, and why believing in yourself is important. Join us in our episode today!
Get to Know the Guest:
Ashley M. Williams is the leading Millennial and Gen Z content marketing strategist, spokesperson, consultant, and a global speaker for brands that want to reach younger generations — helping brands to create the right content, craft the right messages, and produce experiences that bring them, Millennials, and Gen Z together. She is excited and determined to use her love of journalism, social media, and life experiences to inform and inspire.
Ashley is the founder and CEO of RIZZARR, a tech-enabled content marketplace. Through RIZZARR, brands are able to find and work with Millennial and Gen Z content creators worldwide – particularly nano-influencers and micro-influencers.
In her spare time, Ashley is a board member for various mission-driven entities that connect with topics of importance to her. In September 2020, Ashley was recognized by DBusiness Magazine and placed on its 30 in Their Thirties list.
Connect with Ashley:
Visit her company RIZZARR: