Changing strategies midway is not uncommon for entrepreneurs. In fact, it can be a way to further explore the industry and understand the strengths and weaknesses of your brand or product.

Most entrepreneurs start to pivot when they begin to lose that original spark in their business’s identity or their brand is not aligned anymore with their current goals. Improve your business’ revenue and pursue a new target market by aligning your business with a new strategy. Immediately after pivoting, you’ll soon recognize the importance of rebranding your business. 

Rebranding your business will set you apart from your competitors and this will allow you to set new expectations and values that will leave a remarkable impression on your new target audiences. This involves an all-encompassing transformation of your business that will realign to your new vision and goals for the business which is essential for entrepreneurs who continue to cultivate growth and increase their bottom line. 

If you’re someone who’s been seeking inspiration to have the courage to try something new for you and your business, this episode might just be for you. I am joined by Teaira Abston, owner of the Dreamcatcher Creative Studio, as we discuss the importance of rebranding after a pivot. She shares the life moments that lead to a successful pivot from working incorporate with a side hustle to becoming a successful full-time entrepreneur. 

Thriving Points: 

• Setting the bar to where I know I can stay consistent and not compare myself to someone else's bar is the mindset that helped me overcome the idea of failure. - Teaira  Abston
• What works in my life may be different than what works for someone else's life. - Teaira Abston
• A rebrand is more all-encompassing and it's focused more on the messaging, visuals, and emotions of your overall brand. - Teaira Abston 
• A refresh may be something that's changing up your physical appearance to look a little new but it's not really taking a full look at your business and how you're showing up. - Teaira Abston

Other resources mentioned:

• The Power of Broke by Daymond John
• Profit First by Mike Michalowicz
• A Well-Rounded Life Podcast by Geomyra Pollard
• Therapy For Black Girls Podcast by Dr. Joy Harden Bradford

Get to Know the Guest:

     Teaira Abston is the owner of the Dreamcatcher Creative Studio that focuses on branding, web design, and brand identity. She specializes in helping women-led service based entrepreneurs who want to create a cohesive brand online and offline of the entrepreneurial world. 

Connect with Teaira:

• Website
• Instagram
• Facebook
• LinkedIn

About the Show:

     Women Thriving in Business features candid unscripted conversations with entrepreneurs, business experts, authors, and academics aimed at contributing to business success.

Connect with Nikki:

• LinkedIn
• Instagram