Have you ever put so much time and effort into an endeavour, but despite your best efforts, it’s just not working the way you’d hoped and you're afraid to change direction for fear of losing all the investment you've made?

If so, you may be experiencing something called Sunk Cost Bias.

In this week's episode, find out what Sunk Cost Bias is, how it might be impacting your business and how to get out of it.

Connect with me on LinkedIn
Watch episodes on our YouTube Channel
Watch this episode on our YouTube Channel
Schedule a discovery call with me
www.kaizenperformance.com